The Digital Marketing Podcast
New Years Resolutions for Marketers in 2024
Jan 5, 2024
The hosts discuss reviewing tool costs and unsubscribing from unused tools. They emphasize the importance of preparing for the new year financially and updating content. They highlight the significance of auditing website content for accuracy and copyright protection. They discuss the importance of first-party data in marketing and running a new SEO audit to fix common issues on websites.
29:46
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Quick takeaways
- Regularly review and unsubscribe from unused tools to optimize tool expenses and budgets.
- Update and optimize content for the current year to improve search rankings and attract more traffic.
Deep dives
Review your tools costs
One important resolution for marketers in 2024 is to review the costs of their tools. With so many new tools available, it's easy to sign up for them without considering their actual usefulness. Marketers should regularly review and unsubscribe from tools they haven't used in the past six weeks. Another strategy is to change credit cards to stop automatic renewals and identify the tools that are genuinely being used. This approach helps marketers optimize their tool expenses and make better use of their budgets.
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