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8min chapter
New Years Resolutions for Marketers in 2024
The Digital Marketing Podcast
The Significance of First-party Data in Marketing
This chapter discusses the importance of first party data in marketing, especially with the disappearance of third party cookies. It explains how audience data can be connected and shared, the concept of gating and non-gating content, and the value of optimizing email subscribers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode