The podcast discusses the new AI model Gemini by Google that can reason across multiple modalities. It compares Gemini to ChatGPT and highlights its capabilities. The complexities of intellectual property in AI training and interesting use cases are explored. The impact of new features on businesses and the limited access to ChatGPT are also discussed. Adoption of new technology, computing power requirements, and updates from Google are mentioned.
Google's Gemini is a new multimodal AI model that can process text, images, video, audio, and code, offering marketers and organizations the ability to explore new applications across different media formats.
Despite falling behind in AI compared to others, Google's Gemini poses a serious challenge to ChatGPT as it outperforms it in subjects understanding, scoring 90% compared to ChatGPT's 86.4%, indicating the rise of a potential competitor.
Deep dives
Key Updates and Features of Chat GPT
Chat GPT has undergone updates, including training on more recent data until April 2023. It now integrates text, images, and daily tasks in a streamlined manner, allowing users to generate social media posts and corresponding images in one go. The image creation feature provides multiple variations with different prompts, making it more user-friendly. Chat GPT has also added text-to-speech, speech-to-text, and visual analysis capabilities. The introduction of custom GPTs enables users to build specialized versions by incorporating their own content and guidelines. Although privacy concerns arise when uploading proprietary data, an upcoming enterprise version is expected to address this issue. Additionally, users can connect Chat GPT to other systems, enhancing its functionality and potential use cases.
Introducing Gemini: A Powerful Multi-Modal AI Model
Google's Gemini is a new AI model that aims to power various applications. Unlike previous models like Chat GPT and Dali that focus on individual domains (text and images, respectively), Gemini is a multi-modal model capable of processing text, images, video, audio, and code. This flexibility allows Gemini to excel in a wide range of scenarios. Benchmarking indicates that Gemini outperforms Chat GPT in subjects understanding, achieving a 90% score compared to Chat GPT's 86.4%. However, Chat GPT has a better score (93%) in daily common sense reasoning tasks. The introduction of Gemini opens up opportunities for marketers and organizations to explore new and exciting applications across different media formats.
Implications and Considerations for Marketers
The release of Gemini and its integration with Google's existing platforms, such as YouTube and search engines, provides marketers with valuable tools and capabilities. However, concerns about the availability and timing of access to Gemini arise. As Google gradually phases out Chat GPT, it creates a gap where early adopters of other systems may emerge. To avoid frustration among users, Google needs to ensure timely access to Gemini. Furthermore, skills development is crucial for marketers to adapt to the changing landscape of AI and automation. Organizations should prioritize learning and experimentation to empower their teams and keep up with the evolving job roles. As more AI models and custom AI solutions become available from different providers like Facebook, the competition in the AI space intensifies, offering marketers a plethora of options to explore and leverage for their marketing efforts.
If you’re not yet aware, Google are launching their latest AI development, Gemini — a multimodal artificial intelligence model that can reason seamlessly across test, images, video, audio and code. It is the first model to outperform human experts on MMLU (Massive Multitask Language Understanding), and surpasses GPT-4 in 7/8 capability benchmarks. Gemini is not due to be released to the public until January 2024, but its API is now available to developers and Bard is currently powered by Gemini Pro. Despite numerous reports on Google falling behind in AI compared to others, Google’s Gemini could be the first serious competitor of ChatGPT, which has dominated the AI space since its launch in November 2022. -- Show notes: What are your thoughts on Google Gemini? Or do you have any feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please
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