The Digital Marketing Podcast
Digital Marketing Myths
Dec 5, 2023
Debunking digital marketing myths including the ineffectiveness of meta keywords, the importance of marketing to current customers, and the limitations of social media advertising. Also discusses using multiple sources of data, building relationships with customers, and the value of two-way communication.
23:18
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Quick takeaways
- Meta keywords are no longer a crucial ranking factor in modern SEO.
- Investments in content creation should be matched with investments in content promotion to maximize its impact and reach.
Deep dives
Digital Marketing Myths: Meta Keywords are Irrelevant
Meta keywords, a list of words included in the meta tags of web pages, were once considered important for informing search engines about a page's relevance. However, this practice became easily manipulable, leading search engines to devalue the significance of meta keywords. Although some internal content management systems still utilize meta keywords for internal searches, they are not considered a crucial ranking factor in modern SEO.
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