The Digital Marketing Podcast
Digital Marketing Trends for 2024
Jan 12, 2024
Discussion on the impact of cookieless future on digital marketing. Emerging trends for 2024: voice, image, and video search, private GPTs, AI, and new web interface. Importance of clarity in content for AI search and personalization. Agile website development and chat GPT integration. Advancement of chat GPT technology and AI agents. Importance of ethical guidelines in marketing.
38:17
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Quick takeaways
- Voice search and AI technology like Google Gemini are shaping the future of digital marketing, requiring websites to optimize images and videos for improved search results.
- The phase-out of third-party cookies necessitates a focus on first-party data collection and leveraging CRM systems for personalized marketing, optimized campaigns, and enhanced customer experiences.
Deep dives
Voice image and video search
Voice search has become increasingly popular and with the launch of AI technology like Google Gemini, which enables voice, image, and video search, it has gained even more relevance. Websites need to ensure that their images have relevant descriptions, such as alt tags, and that proper transcripts are available for their videos. Search behaviors are evolving, with platforms like YouTube utilizing AI to describe video content, and businesses should optimize their content to align with these changing search patterns.
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