The Digital Marketing Podcast
Getting More From Google
Mar 1, 2024
Discover the latest Google updates including Google Consent Mode V2 and Core Web Vitals. Learn about optimizing user consent with cookie settings, exploring AI video manipulation for e-commerce, and Google's focus on E-A-T factors in SEO algorithms.
16:05
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Quick takeaways
- Google consent mode v2 ensures accurate user consent for Google Analytics, crucial for compliance and audience targeting.
- Google Gemini's Lumiere AI offers advanced video generation from static images, expanding creative possibilities for video content.
Deep dives
Importance of Google Consent Mode for Cookie Control
Google consent mode v2 is becoming essential for website cookie control starting March 2024. It ensures accurate consent by triggering Google Analytics based on user choices. Failure to integrate this could breach directives and Google's rules, impacting audience targeting and data handling.
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