The Digital Marketing Podcast cover image

The Digital Marketing Podcast

Getting More From Google

Mar 1, 2024
Discover the latest Google updates including Google Consent Mode V2 and Core Web Vitals. Learn about optimizing user consent with cookie settings, exploring AI video manipulation for e-commerce, and Google's focus on E-A-T factors in SEO algorithms.
16:05

Podcast summary created with Snipd AI

Quick takeaways

  • Google consent mode v2 ensures accurate user consent for Google Analytics, crucial for compliance and audience targeting.
  • Google Gemini's Lumiere AI offers advanced video generation from static images, expanding creative possibilities for video content.

Deep dives

Importance of Google Consent Mode for Cookie Control

Google consent mode v2 is becoming essential for website cookie control starting March 2024. It ensures accurate consent by triggering Google Analytics based on user choices. Failure to integrate this could breach directives and Google's rules, impacting audience targeting and data handling.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode