The Digital Marketing Podcast
Building Brands Using Communities, with Jon Davids
Jul 5, 2024
Join Jon Davids, influencer marketing expert, as he shares insights on building brands using communities. Learn about the risks of relying on 'rented' platforms, the evolution of influencer marketing, and the power of storytelling in marketing. Discover strategies for authentic branding and transitioning to owned marketing channels.
27:59
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Quick takeaways
- Avoid dependency on 'rented' platforms for business survival in the online landscape.
- Utilize the 'movement formula' to unify beliefs, faith builders, and calls to action for impactful content creation.
Deep dives
Building Communities to Drive Brand Growth
Building brands using communities is discussed in this episode. John David, the author of Marketing Superpowers, talks about influencer marketing, building communities, and avoiding dependency on advertising platforms like Google and Meta. Storytelling is highlighted as a crucial skill in marketing.
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