The Digital Marketing Podcast cover image

The Digital Marketing Podcast

Starting a Digital Marketing Based Business

Jun 5, 2024
Exploring the concept of launching a digital marketing business, challenges in different business models, the impact of influencer marketing, pitfalls of repurposing social media content, and the importance of diversifying revenue streams in digital marketing.
30:42

Podcast summary created with Snipd AI

Quick takeaways

  • Leverage existing assets like skills and networks for starting a digital marketing-based business.
  • Choosing a business aligned with personal interests and expertise is crucial for long-term success.

Deep dives

Starting a Digital Marketing Based Business

Entrepreneurs and marketing professionals with side hustles are exploring the idea of starting a digital marketing-based business. Leveraging existing assets like skills, networks, and experiences is crucial. Whether considering bootstrapping or seeking funding, the decision impacts autonomy and resource allocation. Understanding personal motivations, business types like influencer marketing, affiliate businesses, e-commerce, services, or subscriptions, and lessons learned from past experiences help in shaping a successful entrepreneurial journey.

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