The Digital Marketing Podcast Mastering Content with EEAT: SEO in 2024
5 snips
Aug 9, 2024 Explore the significance of Expertise, Experience, Authoritativeness, and Trustworthiness in SEO and content creation. Discover how Google’s recent updates are reshaping the landscape and the impact of AI-generated content on your strategies. Learn innovative ways to utilize AI for enhancing content quality and personal branding. Dive into mastering the E-A-T principle for improved brand reputation and customer engagement. Plus, find valuable resources to elevate your digital marketing game while receiving feedback and rewards!
AI Snips
Chapters
Transcript
Episode notes
Book Review Example
- Daniel Roles tasked students with reviewing marketing books.
- He insisted they actually read the books instead of just summarizing descriptions.
EAT and AI Content
- AI-generated content is acceptable if it's valuable and engaging.
- EAT is not a single ranking factor but several interconnected ones.
Building Expertise
- Establish expertise by showcasing connections between your website, social media, and publications.
- Google's knowledge graph understands these relationships.