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Mastering Content with EEAT: SEO in 2024

The Digital Marketing Podcast

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Mastering E-A-T for SEO Success

This chapter explores the E-A-T principle—expertise, authoritativeness, and trustworthiness—as crucial elements in enhancing content quality and brand reputation for better SEO. It underscores the shift from traditional SEO tactics to a customer-centric approach that prioritizes genuine engagement and value-driven content.

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