Five Things Marketers Get Wrong When Using Google Tag Manager (GTM), with Becky Reid
Jul 10, 2024
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Digital marketing consultant Becky Reid from Tattoo Ink Marketing discusses common mistakes with Google Tag Manager (GTM) such as incorrect setup and migrating to Google Analytics 4. She also emphasizes the importance of efficient organization in GTM to prevent tracking errors and maintain website speed and compliance with privacy regulations.
Utilize Google Tag Manager for streamlined code integration without developer assistance.
Transition from Universal Analytics to Google Analytics 4 requires strategic event tracking optimization for enhanced measurement capabilities.
Deep dives
Utilizing Google Tag Manager for Comprehensive Event Tracking
Google Tag Manager offers comprehensive event tracking capabilities beyond Google Analytics and Google Ads, extending to platforms like Facebook and LinkedIn. Utilizing Google Tag Manager reduces the need for extensive web developer involvement due to its streamlined implementation process, primarily requiring set up time for data layers. The tool enables tracking events across various platforms, enhancing marketing insights and efficiency.
Transitioning to Google Analytics 4 for Enhanced Measurement
Transitioning from Universal Analytics to Google Analytics 4 provides a significant opportunity to reevaluate and optimize event tracking. While Google offers migration services, it's crucial to reassess and potentially revamp tracking strategies to leverage the advanced measurement capabilities of Google Analytics 4. Migrating all events without reconsideration can lead to challenges in data management and accurate measurement.
Implementing Consent Mode in Google Tag Manager for Compliance
Google's Consent mode V2 necessitates integrating consent banners for granular tracking permissions, ensuring tags only activate post-user consent. Implementing consent mode within Google Tag Manager and aligning it with Google Analytics and Google Ads policies is critical to maintaining accurate event tracking and adhering to privacy regulations. Utilizing Consent Management Platforms like CookieBot via Google Tag Manager can facilitate seamless implementation of consent banners and privacy compliance.
Google Tag Manager is an excellent tool… when it works and is used properly. GTM allows marketers to insert code into your website without needing a developer, who are frequently busy. But to a developers fear, GTM lets marketers insert code into a live website. In this episode of the Digital Marketing Podcast, we are joined by digital marketing consultant Becky from Tattoo Ink Marketing, who will help us identify the most common mistakes to avoid with Google Tag Manager and how to fix them. -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please
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