The Digital Marketing Podcast

Five Things Marketers Get Wrong When Using Google Tag Manager (GTM), with Becky Reid

Jul 10, 2024
Guest
Becky Reid
Digital marketing consultant Becky Reid from Tattoo Ink Marketing discusses common mistakes with Google Tag Manager (GTM) such as incorrect setup and migrating to Google Analytics 4. She also emphasizes the importance of efficient organization in GTM to prevent tracking errors and maintain website speed and compliance with privacy regulations.
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Episode notes
1
Intro
00:00 • 3min
2
Common Mistakes in Migrating to Google Analytics 4
02:53 • 2min
3
Efficient Organization and Management in Google Tag Manager
05:09 • 6min
4
Transition to Google Analytics 4 and Importance of Consent in Marketing
11:15 • 11min
5
Optimizing Access and Monitoring in Google Tag Manager
22:30 • 7min
6
Efficient Marketing Strategies and Contact Information Sharing
29:51 • 2min