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The Digital Marketing Podcast

Five Things Marketers Get Wrong When Using Google Tag Manager (GTM), with Becky Reid

Jul 10, 2024
Digital marketing consultant Becky Reid from Tattoo Ink Marketing discusses common mistakes with Google Tag Manager (GTM) such as incorrect setup and migrating to Google Analytics 4. She also emphasizes the importance of efficient organization in GTM to prevent tracking errors and maintain website speed and compliance with privacy regulations.
31:36

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Utilize Google Tag Manager for streamlined code integration without developer assistance.
  • Transition from Universal Analytics to Google Analytics 4 requires strategic event tracking optimization for enhanced measurement capabilities.

Deep dives

Utilizing Google Tag Manager for Comprehensive Event Tracking

Google Tag Manager offers comprehensive event tracking capabilities beyond Google Analytics and Google Ads, extending to platforms like Facebook and LinkedIn. Utilizing Google Tag Manager reduces the need for extensive web developer involvement due to its streamlined implementation process, primarily requiring set up time for data layers. The tool enables tracking events across various platforms, enhancing marketing insights and efficiency.

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