The Digital Marketing Podcast
Five Things Marketers Get Wrong When Using Google Tag Manager (GTM), with Becky Reid
Jul 10, 2024
Digital marketing consultant Becky Reid from Tattoo Ink Marketing discusses common mistakes with Google Tag Manager (GTM) such as incorrect setup and migrating to Google Analytics 4. She also emphasizes the importance of efficient organization in GTM to prevent tracking errors and maintain website speed and compliance with privacy regulations.
31:36
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Utilize Google Tag Manager for streamlined code integration without developer assistance.
- Transition from Universal Analytics to Google Analytics 4 requires strategic event tracking optimization for enhanced measurement capabilities.
Deep dives
Utilizing Google Tag Manager for Comprehensive Event Tracking
Google Tag Manager offers comprehensive event tracking capabilities beyond Google Analytics and Google Ads, extending to platforms like Facebook and LinkedIn. Utilizing Google Tag Manager reduces the need for extensive web developer involvement due to its streamlined implementation process, primarily requiring set up time for data layers. The tool enables tracking events across various platforms, enhancing marketing insights and efficiency.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
