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11min chapter
Five Things Marketers Get Wrong When Using Google Tag Manager (GTM), with Becky Reid
The Digital Marketing Podcast
Transition to Google Analytics 4 and Importance of Consent in Marketing
Discussion on the benefits and control options of transitioning from Universal Analytics to Google Analytics 4, focusing on the necessity of setting up events in Google Tag Manager to avoid conversion losses and tracking mistakes. Emphasis on managing consent with tools like CookieBot for granular tracking compliance with Google's policies.
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