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7min chapter
Five Things Marketers Get Wrong When Using Google Tag Manager (GTM), with Becky Reid
The Digital Marketing Podcast
Optimizing Access and Monitoring in Google Tag Manager
The chapter stresses the significance of managing access and publishing rights in Google Tag Manager to ensure code quality and prevent issues, advocating for a cautious approach and thorough testing before making changes. It highlights the importance of having only one individual with publishing rights, implementing code reviews, and leveraging testing capabilities like Tag Assistant for data verification. Additionally, the chapter emphasizes the process of revisiting conversion events and regularly checking tracking accuracy to make informed decisions in digital marketing.
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