Five Things Marketers Get Wrong When Using Google Tag Manager (GTM), with Becky Reid
The Digital Marketing Podcast
Efficient Organization and Management in Google Tag Manager
The chapter emphasizes the importance of organizing Google Tag Manager accounts effectively through folders and clear structures to prevent issues. It discusses the significance of filtering out old events, creating reports, and using folders to streamline tracking, while highlighting the need for careful planning to avoid potential tracking errors and maintain website speed and compliance with privacy regulations.
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