The Digital Marketing Podcast
Mastering Performance Marketing: Latest Trends and Insights
Jul 19, 2024
The podcast discusses latest trends in performance marketing, AI's role in ad optimization, and TikTok's new ad formats. It also explores the value of personal development, the importance of brand control in advertising, and AI-generated videos in marketing.
26:15
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Quick takeaways
- Performance marketers should expand beyond paid channels for a broader skill set.
- New trends include AI optimization in ad delivery and various ad formats on different platforms.
Deep dives
Performance Marketing Roles and Specialization
Performance marketing roles focus on the paid side, optimization, and analytics in digital marketing. Individuals specializing in performance marketing need to be cautious of narrow specialization and broaden their skill set beyond paid channels.
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