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Mastering Performance Marketing: Latest Trends and Insights

The Digital Marketing Podcast

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Importance of Performance Marketing and Brand Control in Advertising

This chapter emphasizes the significance of performance marketing in advertising campaigns, discussing the necessity for businesses to invest in advertising to expand their reach. It also explores the challenges of maintaining brand control in platforms like TikTok and LinkedIn, alongside insights on recent changes in LinkedIn and the evolution of social media platforms for marketing purposes.

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