
Mastering Performance Marketing: Latest Trends and Insights
The Digital Marketing Podcast
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Exploring TikTok's New Ad Formats
This chapter delves into TikTok's diverse ad formats like in-feed ads, video ads, top view ads, and TikTok brand takeover, discussing their impact and effectiveness. It highlights the contrast with YouTube ads, emphasizing how TikTok's integrated ads are well-received due to the platform's seamless scrolling experience.
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