The Digital Marketing Podcast
AI Tools and Trends: Google, Gemini and Gems (& Semrush Giveaway!)
Sep 5, 2024
Discover how AI tools are reshaping digital marketing. Delve into Google's Gemini updates, which enhance image generation and introduce 'gems'. Explore Leonardo AI's user-friendly real-time image creation and the innovative features of Midjourney. Learn about the rise of new search platforms and how they affect SEO strategies. Exciting announcements include a Semrush conference in Amsterdam and a chance to win free tickets. Stay tuned to navigate the latest trends in AI and its impact on content creation!
27:59
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Episode notes
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Quick takeaways
- The integration of AI tools like Google Gemini and Search GPT is reshaping digital marketing by enhancing user engagement and productivity.
- Recent advancements in image generation technologies, such as those from Leonardo AI and Midjourney, empower marketers to create visually compelling content more efficiently.
Deep dives
AI Tools and Industry Response
There is an ongoing conversation in the industry about the prevalence of AI tools in digital marketing, with insights shared from a recent survey showing overwhelming support for continued discussion on the matter. The hosts reflect on the fast-paced developments in generative AI, underlining that AI has become a fundamental aspect of the digital marketing landscape, akin to a constant presence in a room. They emphasize the need to focus not strictly on AI as a buzzword but on the effectiveness of the tools available. This shift illustrates the integration of AI within marketing practices rather than viewing it as a separate entity.
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