The Digital Marketing Podcast by Exposure Ninja

Join a masterclass where high-ROI marketing strategies for the healthcare sector take center stage. Discover how Age Care Bathrooms achieved 3,832 qualified leads in just nine months and generated £215k from organic search alone. Learn about critical tactics like SEO, PPC, and data tracking that can transform any business. Uncover ways to increase Google Ads conversions by 363% and achieve top rankings for valuable keywords. Perfect for marketers looking to elevate their lead generation game and drive substantial revenue!

The June 2025 Google Broad Core Update is reshaping search results across industries, and the data reveals some interesting patterns that every marketing leader needs to understand.While broad core updates typically roll out over three weeks, this one brings unprecedented changes: AI Overviews have jumped to 15% visibility in some sectors, zero-click searches have grown from 56% to 69%, and certain industries are experiencing massive volatility while others remain surprisingly stable.In this episode, Dale and Charlie reveal:Why the US is seeing "really, really high volatility" while Europe remains largely unaffected (and what this geographic pattern tells us about Google's rollout strategy)The shocking discovery that health websites — typically hammered during YMYL updates — are showing minimal impact this timeHow AI Overviews are being aggressively pushed into traditional search results, with desktop coverage jumping 9.19% overnightWhich specific industries are winning and losing during this update (arts and entertainment are getting crushed, while real estate remains stable)The five key factors causing ranking drops: thin content, poor E-E-A-T, outdated information, technical debt, and low-quality backlink profilesDale and Charlie share real data from Semrush's Sensor algorithm volatility tracker, showing exactly which sectors are most volatile. They also discuss the disturbing trend of informational content sites losing ground to major news publishers like the BBC.If your rankings have dropped or you're seeing unusual traffic patterns, this episode provides your complete action plan for navigating the next two weeks of volatility, including why the worst thing you can do right now is panic and make drastic changes.Watch or listen now to understand what's really happening during this update and position your business for recovery.Get the show notes:https://exposureninja.com/podcast/dojo-57/Listen to these episodes next:What is AI Search? And Why Is It So Important?https://exposureninja.com/podcast/dojo-56/AI Search to Overtake Traditional Search by 2028https://exposureninja.com/podcast/dojo-54/Have Google’s AI Overview Ranking Factors Been Revealed?https://exposureninja.com/podcast/dojo-52/

Explore the shocking shifts in search marketing as AI tools disrupt traditional SEO strategies. Discover how major brands are grappling with a decline in organic traffic and the rise of zero-click searches. Learn key mindset shifts for marketers, moving from chasing traffic to becoming part of the conversation. Delve into a five-pillar framework for AI Search Optimisation, emphasizing the critical role of SEO fundamentals. Uncover real-world examples of brands optimizing their content for AI recommendations, securing their competitive edge in this new landscape.

AI Search is transforming how customers discover businesses, creating unprecedented opportunities for marketing leaders who understand its mechanics and implications.ChatGPT reached 5 billion visits last month. While Google still dominates at 105 billion visits, Semrush projects AI Search will overtake traditional search by 2028 — though our AI Search experts here at Exposure Ninja believe it's happening much faster.For switched-on businesses, AI Search represents a game-changing opportunity: these platforms break down complex queries and deliver personalised recommendations that traditional search simply cannot match.In this episode, we reveal:How AI search actually works — breaking complex queries into multiple searches and synthesising hundreds of sources for personalised answersWhy smaller businesses can outcompete giants — and we've real examples, including with our client, Golf Course Lawn, beating Amazon in fertiliser searchesKey differences between SEO and AI Search optimisation — why brand mentions and digital PR now matter more than traditional link buildingContent formats AI platforms favour — based on successful client implementationsThe pyramid approach to getting started— from technical foundations to strategic brand buildingWe share real client success stories, including how Zugu Case dominates iPad case recommendations across AI platforms.As Charlie explains in this episode:"AI Search works differently. You do not have to be the biggest brand to compete. There's a massive first mover advantage to adapting to AI Search now."If you're ready to position your business for the future of search while competitors focus solely on traditional SEO, this episode provides your strategic foundation for dominating AI Search platforms.Get the show notes:https://exposureninja.com/podcast/dojo-56/Listen to these episodes next:Working with YouTube Influencers Just Got 10x EASIERhttps://exposureninja.com/podcast/dojo-55/AI Search to Overtake Traditional Search by 2028https://exposureninja.com/podcast/dojo-54/Everything Marketers Need to Know About AI Max for Searchhttps://exposureninja.com/podcast/dojo-53/

Zero-click searches now account for 58.5% of all Google searches — more than doubling since 2022 — creating unprecedented disruption for traditional content marketing whilst opening massive opportunities for forward-thinking product-based businesses.Whilst media companies panic about disappearing traffic and affiliate commissions, smart marketers are quietly turning this shift into their biggest competitive advantage.The fundamental insight: people still need to buy things. They just research differently now.In this episode, I reveal:• Why 58% of searches ending without clicks isn't the death of SEO — it's the evolution of it (and how to position your business as the winner)• The three types of zero-click search that are reshaping customer behaviour — and which one represents your biggest opportunity for capturing high-intent buyers• Real client success stories, including how we helped Zugu Case become the top AI-recommended iPad case and supported a 35% visibility increase for our largest client in just six months• The critical difference between top-funnel searches (where AI dominates) and bottom-funnel searches (where you can still capture sales) — and how to identify which keywords in your industry fall into each category• Your complete three-step optimisation strategy for dominating AI Overviews, from getting featured in AI answers to building third-party authority that influences recommendations• Why traditional content sites are facing extinction whilst product-based businesses can thrive — and the specific tactics that separate winners from losers in the new search landscapeI'll share specific examples of how our clients appear in AI Overviews, the exact content formats that AI tools prefer to cite, and why getting mentioned across high-authority publications is now more valuable than traditional backlinks.As I explain in the episode:"The searcher is still going to make a purchase at the end of the research journey, but we just need to make sure it's your store, your brand, or your product that's being featured when somebody is ready to make that purchase."If you're ready to turn the zero-click "crisis" into your competitive advantage whilst your competitors mourn lost traffic from irrelevant content, this episode provides your complete blueprint for winning in the new search economy.Get the show notes:https://exposureninja.com/podcast/359/Listen to these episodes next:What is AI Search Optimisation (and How To Do It)https://exposureninja.com/podcast/358/How To Rank in Google’s AI Modehttps://exposureninja.com/podcast/357/Copy This 11,000+ Lead Full Funnel Marketing Strategyhttps://exposureninja.com/podcast/355/

Join Rebecca Pilkington, Head of PPC at Exposure Ninja, as she unpacks Google's Creator Partnership Hub, a game-changer for managing YouTube influencer collaborations. Discover how this new tool streamlines workflows and offers deep insights into audience data, previously unattainable. The conversation also dives into the evolving landscape of influencer marketing, the importance of trust in campaigns, and innovative strategies for partnering with smaller influencers to maximize engagement. Perfect for marketers navigating the digital space!

AI Search is on track to surpass traditional search by 2028, presenting a game-changing shift for marketers. Recent research reveals AI Search visitors are significantly more valuable, converting at higher rates. Understanding the evolving landscape is crucial, as reliance on traditional SEO may leave businesses behind. As AI technologies advance, adapting strategies will be essential for success, particularly for smaller businesses eager to compete. You'll learn actionable steps to optimize visibility in this new environment, ensuring your brand leverages AI effectively.

Explore the shift from traditional search engines to AI-driven tools like ChatGPT and its impact on consumer behavior. Discover how to adapt marketing strategies through AI Search Optimization, raising brand authority while maintaining solid SEO practices. Uncover the three-pillar framework driving significant increases in AI mentions, plus the content formats that resonate with AI tools. Learn through real-world success stories of brands dominating results and how strategic placements and positive sentiment management can enhance visibility in a fast-evolving digital landscape.

Rebecca Pilkington, Head of PPC at Exposure Ninja, delves into Google's AI Max for Search, a game-changer in PPC advertising. She shares how brands like L'Oréal have doubled conversions while cutting costs, emphasizing that AI Max enhances human expertise, rather than replaces it. The discussion covers implementation strategies for varying business sizes and the importance of cross-channel integration. With real client insights, Rebecca reveals that effective campaign management requires a symbiotic relationship between AI and human oversight, urging marketers to adapt swiftly.

Google's AI mode is revolutionizing search, making conventional SEO tactics obsolete. The discussion highlights why branded web mentions dramatically improve visibility, supported by new data. It also delves into how AI tools create brand associations and showcases real-life examples like KitKat and The Ordinary. As generic content loses value, marketers are urged to focus on in-depth, tailored strategies. The podcast provides essential insights for adapting marketing approaches to succeed in an AI-driven search landscape.