The Digital Marketing Podcast by Exposure Ninja What You Need To Know About June 2025 Google Core Update
The June 2025 Google Broad Core Update is reshaping search results across industries, and the data reveals some interesting patterns that every marketing leader needs to understand.
While broad core updates typically roll out over three weeks, this one brings unprecedented changes:
AI Overviews have jumped to 15% visibility in some sectors, zero-click searches have grown from 56% to 69%, and certain industries are experiencing massive volatility while others remain surprisingly stable.
In this episode, Dale and Charlie reveal:
- Why the US is seeing "really, really high volatility" while Europe remains largely unaffected (and what this geographic pattern tells us about Google's rollout strategy)
- The shocking discovery that health websites — typically hammered during YMYL updates — are showing minimal impact this time
- How AI Overviews are being aggressively pushed into traditional search results, with desktop coverage jumping 9.19% overnight
- Which specific industries are winning and losing during this update (arts and entertainment are getting crushed, while real estate remains stable)
- The five key factors causing ranking drops: thin content, poor E-E-A-T, outdated information, technical debt, and low-quality backlink profiles
Dale and Charlie share real data from Semrush's Sensor algorithm volatility tracker, showing exactly which sectors are most volatile. They also discuss the disturbing trend of informational content sites losing ground to major news publishers like the BBC.
If your rankings have dropped or you're seeing unusual traffic patterns, this episode provides your complete action plan for navigating the next two weeks of volatility, including why the worst thing you can do right now is panic and make drastic changes.
Watch or listen now to understand what's really happening during this update and position your business for recovery.
Get the show notes:
https://exposureninja.com/podcast/dojo-57/
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