

AI Is DECIMATING This Industry’s Marketing
Jul 28, 2025
The podcast dives into how AI, particularly through Google's new tools, is drastically affecting the finance industry's marketing. With a staggering 58% of searches ending without clicks, businesses are caught off guard. The discussion reveals a 15.49% drop in click-through rates due to AI Overviews, highlighting opportunities for marketers willing to adapt. A case study on Investopedia shows the urgent need for change, while success stories like Zugu Case demonstrate how strategic adaptation can yield significant results in this rapidly evolving landscape.
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Search Traffic Is Shifting To AI
- 58% of Google searches now end with no clicks, showing search behavior has fundamentally changed.
- ChatGPT and other AI tools are answering queries without users visiting websites.
AI Overviews Are Pervasive In Finance
- AI Overviews appear on a large share of finance queries, even in regulated 'Your Money or Your Life' topics.
- Mortgages show 38% and financial advisory 52% AI overview prevalence in search results.
AI Overviews Reduce Clickthroughs
- Presence of an AI overview correlates with a measurable reduction in clicks to websites.
- Exposure Ninja found an average 15.49% drop in click-through rates when an AI overview appears.