We studied 7 million finance keywords and found one industry getting absolutely decimated by Google's AI Overviews.
The results are staggering: 58% of Google searches now end in no clicks, ChatGPT serves 5.5 billion monthly active users, and AI Overviews appear in 38% of mortgage searches and 52% of financial advisory queries — yet most businesses remain completely unprepared for this shift.
But here's what shocked us most: this isn't just happening to "AI-vulnerable" industries.
For marketing leaders ready to adapt rather than resist, this represents the greatest competitive advantage opportunity in a decade.
In this episode, I reveal:
• The startling reality behind our 7 million keyword analysis — including why even "Your Money or Your Life" topics aren't immune to AI disruption
• How AI Overviews create an average 15.49% drop in click-through rates (and why this is actually fantastic news if you sell products directly)
• The Investopedia case study that will terrify content marketers
• Why "the middleman is dying"
• Our three-pillar framework for AI marketing success
• Real client results showing 72% increases in AI Overview appearances in just one quarter
I'll share concrete examples from our client work, including how we helped Zugu Case dominate AI recommendations for iPad accessories by implementing our omnipresence strategy across multiple platforms.
If you're ready to reorient your marketing strategy towards where users are actually going (rather than clinging to declining organic traffic), this episode provides your complete roadmap for thriving in the AI-first marketing era.
Get the "How AI Overviews Are Disrupting Finance Marketing" white paper:
https://exposureninja.com/ai-overviews-finance/
Get the show notes:
https://exposureninja.com/podcast/362/
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