The Digital Marketing Podcast by Exposure Ninja

The podcast dives into the AI search revolution, revealing that only 2% of SEO professionals are leveraging AI platforms like ChatGPT. Insights from a survey show psychological barriers preventing widespread adoption. With AI Overviews replacing traditional snippets in search results, companies are urged to update their strategies. The discussion highlights the need for brand visibility and sentiment measurement in AI. Real-world success stories, like The Ordinary and ZUGU, showcase the power of optimizing for AI-driven searches, simplifying the consumer buying experience.

This podcast episode was created in partnership with Profound.The AI Search revolution is here, and businesses that master content optimisation for these platforms will dominate their markets while competitors scramble to catch up.With ChatGPT now processing over one billion searches daily and Google's AI Overviews becoming the default search experience, optimising content for AI Search isn't just a smart strategy; it's SURVIVAL.The stakes couldn't be higher: AI search results don't just drive traffic, they actively influence customer decisions by recommending specific brands and solutions.For marketing leaders targeting high-value audiences, mastering AI Search Optimisation has become the ultimate competitive advantage.In this episode, I reveal:The exact two-step audit process to discover where you're winning (and losing) in AI search results across ChatGPT, Google's AI Overviews, Perplexity, and other AI platforms.Why different AI platforms prefer completely different content types — and how Google AI overviews favour "owned media" while ChatGPT prioritises "earned media" from third-party sitesThe E-E-A-T framework (Experience, Expertise, Authoritativeness, Trust) that determines which content gets cited, and why adding personal experience beats generic AI-generated content every timeHow AI tools use "query fan-out" to break single questions into dozens of parallel searches — and why covering topics from multiple angles dramatically increases your citation chancesThe content structure secrets that get your recommendations featured at the top of AI responses, including why successful articles now put answers first instead of burying them in lengthy introductionsI'll walk you through real examples from tools like Profound, an Exposure Ninja partner, showing exactly how top-performing content is structured and why articles about "best robo advisors" all follow identical formats that AI tools love to cite.Plus, I'll share our approach for Elite Renewables (one of my other companies), where we've created unique, experience-driven content by interviewing engineers about real client projects, giving AI tools information they can't find anywhere else.If you're ready to position your business ahead of the AI Search curve while your competitors remain focused solely on traditional SEO, this episode provides your complete blueprint for dominating this emerging landscape.Try Profound:https://exposure.ninja/profoundGet the podcast notes:https://exposureninja.com/podcast/363/Listen to these episodes next:What is AI Search Optimisation (and How To Do It)https://exposureninja.com/podcast/358/AI Is DECIMATING This Industry’s Marketinghttps://exposureninja.com/podcast/362/9 Reasons Why Your Traffic Is DOWN This Yearhttps://exposureninja.com/podcast/361/

Google's AI Mode has officially launched in the UK, fundamentally transforming how high-value prospects discover and evaluate businesses, creating unprecedented opportunities for marketing leaders who act fast.While currently representing just 1.25% of total Google searches, AI Mode's user base consists of your most valuable prospects: decision-makers asking detailed, high-intent queries that are 2-3 times longer than traditional searches.For businesses targeting qualified leads with spending power, mastering how to rank in AI Mode isn't just smart — it's becoming essential.In this episode, we reveal:How Google's AI Mode differs from AI Overviews and why this creates a "winner-takes-most" scenario for businesses that get cited in resultsThe hidden "Query Fan Out" technology that runs hundreds of related searches behind the scenes — and how to optimise your content strategy accordingly Why brand reputation has become the secret weapon for AI Mode success, with real examples of how third-party citations from high-authority sites dramatically increase your chances of recommendationThe five-phase AI search optimisation strategy that's helping our clients dominate AI Mode results whilst competitors remain focused solely on traditional SEOSpecific content formats that AI Mode favours, including why statistical data points increase citation probability by over 40%We'll share real-world insights from our client work, including analysis of which types of businesses are winning in AI Mode and exactly why they're being selected over higher-ranking traditional SEO competitors.As Charlie explains in the episode:"The good thing for the underdogs and for the businesses who really know who their target market is, is that AI Mode can scour way beyond the first page of Google to find you the most relevant result. If you are positions 1, 2, 3 on Google, that doesn't necessarily mean you'll be referenced in AI Mode."If you're ready to implement these AI Search Optimisation strategies while your competitors are still figuring out what ranking in AI Mode even means, this episode provides your complete blueprint for capturing high-intent prospects in this rapidly evolving search landscape.Get the show notes:https://exposureninja.com/podcast/dojo-59/Listen to these episodes next:“ChatGPT Agent” Is Changing How People Buy AGAINhttps://exposureninja.com/podcast/dojo-58/Everything We Know About the June 2025 Google Algorithm Update (So Far)https://exposureninja.com/podcast/dojo-57/What is AI Search? And Why Is It So Important?https://exposureninja.com/podcast/dojo-56/

ChatGPT Agent has launched with the ability to complete purchases autonomously — and it's changing how high-value customers buy, creating massive opportunities for prepared marketers.Available now in paid ChatGPT subscriptions, this tool completes complex purchasing tasks in under 3 minutes that take humans 30+ minutes of research and comparison shopping.For businesses targeting decision-makers, mastering ChatGPT Agent optimisation isn't just smart — it's becoming essential.In this episode, Charlie and Dale reveal:• How ChatGPT Agent actually works behind the scenes — including our live restaurant booking demonstration showing exactly how AI agents research and make recommendations• Why your conversion rate optimisation suddenly became 10x more critical — and the specific technical requirements that determine whether AI agents complete purchases on your site or abandon it immediately• The "Reading Mode" challenge that makes schema markup essential for AI visibility (even though humans never see it)• Why platform partnerships with OpenTable, Booking.com, and Shopify now directly influence your search visibility• The strategic shift from experimental (20% budget) to core strategy (80% budget) needs to happen right nowI'll share real examples from our live testing, including how ChatGPT Agent abandoned difficult websites instantly and why it checked for vegetarian starters when booking restaurants — something most humans wouldn't consider.As Charlie said in the episode:"I feel like this and the rollout of AI Mode... is the trigger point that this is moving fast. If ChatGPT rolled this out, Google is gonna be hot on its heels."If you're ready to optimise for the reality that customers are delegating purchasing decisions to AI agents, this episode provides your complete action plan.Get the show notes:https://exposureninja.com/podcast/dojo-58/Listen to these episodes next:What is AI Search? And Why Is It So Important?https://exposureninja.com/podcast/dojo-56/AI Search to Overtake Traditional Search by 2028https://exposureninja.com/podcast/dojo-54/Everything Marketers Need to Know About AI Max for Searchhttps://exposureninja.com/podcast/dojo-53/

The podcast dives into how AI, particularly through Google's new tools, is drastically affecting the finance industry's marketing. With a staggering 58% of searches ending without clicks, businesses are caught off guard. The discussion reveals a 15.49% drop in click-through rates due to AI Overviews, highlighting opportunities for marketers willing to adapt. A case study on Investopedia shows the urgent need for change, while success stories like Zugu Case demonstrate how strategic adaptation can yield significant results in this rapidly evolving landscape.

Website traffic drops can feel devastating, especially when revenue is impacted. The discussion uncovers the two types of traffic declines—gradual vs sudden—and the crucial misdiagnoses that can hinder recovery. AI tools like ChatGPT are reshaping search behavior, quietly diverting clicks. The phenomenon of 'SEO neglect' reveals how outdated content can lose its edge, while Google's frequent micro-updates often go unnoticed. Additionally, technical migration blunders can lead to severe traffic losses overnight, emphasizing the need for proper expertise in addressing these issues.

Join a masterclass where high-ROI marketing strategies for the healthcare sector take center stage. Discover how Age Care Bathrooms achieved 3,832 qualified leads in just nine months and generated £215k from organic search alone. Learn about critical tactics like SEO, PPC, and data tracking that can transform any business. Uncover ways to increase Google Ads conversions by 363% and achieve top rankings for valuable keywords. Perfect for marketers looking to elevate their lead generation game and drive substantial revenue!

The June 2025 Google Broad Core Update is reshaping search results across industries, and the data reveals some interesting patterns that every marketing leader needs to understand.While broad core updates typically roll out over three weeks, this one brings unprecedented changes: AI Overviews have jumped to 15% visibility in some sectors, zero-click searches have grown from 56% to 69%, and certain industries are experiencing massive volatility while others remain surprisingly stable.In this episode, Dale and Charlie reveal:Why the US is seeing "really, really high volatility" while Europe remains largely unaffected (and what this geographic pattern tells us about Google's rollout strategy)The shocking discovery that health websites — typically hammered during YMYL updates — are showing minimal impact this timeHow AI Overviews are being aggressively pushed into traditional search results, with desktop coverage jumping 9.19% overnightWhich specific industries are winning and losing during this update (arts and entertainment are getting crushed, while real estate remains stable)The five key factors causing ranking drops: thin content, poor E-E-A-T, outdated information, technical debt, and low-quality backlink profilesDale and Charlie share real data from Semrush's Sensor algorithm volatility tracker, showing exactly which sectors are most volatile. They also discuss the disturbing trend of informational content sites losing ground to major news publishers like the BBC.If your rankings have dropped or you're seeing unusual traffic patterns, this episode provides your complete action plan for navigating the next two weeks of volatility, including why the worst thing you can do right now is panic and make drastic changes.Watch or listen now to understand what's really happening during this update and position your business for recovery.Get the show notes:https://exposureninja.com/podcast/dojo-57/Listen to these episodes next:What is AI Search? And Why Is It So Important?https://exposureninja.com/podcast/dojo-56/AI Search to Overtake Traditional Search by 2028https://exposureninja.com/podcast/dojo-54/Have Google’s AI Overview Ranking Factors Been Revealed?https://exposureninja.com/podcast/dojo-52/

Explore the shocking shifts in search marketing as AI tools disrupt traditional SEO strategies. Discover how major brands are grappling with a decline in organic traffic and the rise of zero-click searches. Learn key mindset shifts for marketers, moving from chasing traffic to becoming part of the conversation. Delve into a five-pillar framework for AI Search Optimisation, emphasizing the critical role of SEO fundamentals. Uncover real-world examples of brands optimizing their content for AI recommendations, securing their competitive edge in this new landscape.

AI Search is transforming how customers discover businesses, creating unprecedented opportunities for marketing leaders who understand its mechanics and implications.ChatGPT reached 5 billion visits last month. While Google still dominates at 105 billion visits, Semrush projects AI Search will overtake traditional search by 2028 — though our AI Search experts here at Exposure Ninja believe it's happening much faster.For switched-on businesses, AI Search represents a game-changing opportunity: these platforms break down complex queries and deliver personalised recommendations that traditional search simply cannot match.In this episode, we reveal:How AI search actually works — breaking complex queries into multiple searches and synthesising hundreds of sources for personalised answersWhy smaller businesses can outcompete giants — and we've real examples, including with our client, Golf Course Lawn, beating Amazon in fertiliser searchesKey differences between SEO and AI Search optimisation — why brand mentions and digital PR now matter more than traditional link buildingContent formats AI platforms favour — based on successful client implementationsThe pyramid approach to getting started— from technical foundations to strategic brand buildingWe share real client success stories, including how Zugu Case dominates iPad case recommendations across AI platforms.As Charlie explains in this episode:"AI Search works differently. You do not have to be the biggest brand to compete. There's a massive first mover advantage to adapting to AI Search now."If you're ready to position your business for the future of search while competitors focus solely on traditional SEO, this episode provides your strategic foundation for dominating AI Search platforms.Get the show notes:https://exposureninja.com/podcast/dojo-56/Listen to these episodes next:Working with YouTube Influencers Just Got 10x EASIERhttps://exposureninja.com/podcast/dojo-55/AI Search to Overtake Traditional Search by 2028https://exposureninja.com/podcast/dojo-54/Everything Marketers Need to Know About AI Max for Searchhttps://exposureninja.com/podcast/dojo-53/