The Digital Marketing Podcast by Exposure Ninja

The following is a BONUS EPISODE recorded by the Exposure Ninja team.----------Email marketing continues to deliver the highest ROI of any digital channel in 2025 — but only for marketers who understand the critical shifts transforming this landscape.While many marketing leaders report diminishing returns from their email efforts, forward-thinking teams are leveraging new approaches that generate extraordinary results in both B2B and B2C environments.For businesses targeting high-value decision-makers, understanding these evolving strategies isn't just valuable — it's essential for survival in an increasingly competitive digital marketplace.In this episode, we reveal:• The crucial differences between B2B and B2C email strategies in 2025 — including how the "legitimate interest" provision in GDPR creates powerful opportunities for targeted business outreach• Why affordable data platforms like Apollo.io have revolutionized B2B email marketing by democratising access to high-quality business contact information• How to combat inbox saturation through a decisive shift from quantity to quality (most executives now receive 5-10 cold emails daily and automatically ignore generic outreach)• The non-negotiable importance of revenue attribution and how to implement proper tracking for every email campaign• A comprehensive 7-step checklist for building a high-ROI email marketing machineI'll share practical insights from email marketing experts about the specific metrics that matter in 2025 and how to use AI to enhance — not replace — the human element in your communications.As our Email Marketing Team Manager Lennox Potts explains in the episode:"There's going to be a massive shift from quantity to quality and it's already happening if you want to get decent open rates and decent click through rates because everyone out there now is doing some form of email marketing."If you're ready to transform your email marketing from an underperforming channel into your most powerful revenue driver, this episode provides your complete blueprint for success in 2025.Get the show notes:⁠⁠⁠https://exposureninja.com/podcast/extra-050/⁠⁠Listen to the entire marketing strategies series:⁠⁠https://exposure.ninja/strategies-2025⁠⁠Listen to these episodes next:Copy This PERFECT Digital Marketing Strategy in 2025https://exposureninja.com/podcast/extra-047/Copy This UNBEATABLE SEO Strategy in 2025https://exposureninja.com/podcast/extra-046/Copy This PROFITABLE Paid Search Strategy in 2025https://exposureninja.com/podcast/extra-045/

NOTICE — I tried to do this as an audio-only recording, but it doesn't make sense unless you see what I'm screen sharing.If you want to watch the video properly, visit exposure.ninja/ai-mode to watch the video on YouTube instead.---------------------The search landscape is evolving yet again, with Google launching AI Mode – a direct response to emerging AI search tools like Perplexity that threatens to reshape SEO fundamentals for forward-thinking marketers.While still in testing and limited to US users of Google's paid AI plan, AI Mode signals Google's recognition that traditional search is under threat – offering unprecedented opportunities for businesses that adapt quickly.In this episode, I reveal:The mechanics behind Google's AI Mode and how it uses "query fan-out" techniques to generate responses by breaking down your original search into multiple background queriesWhy AI Mode's sources mirror those used by Perplexity – primarily high-ranking, high-authority third-party websites rather than brand sitesStrategies to increase your chances of being recommended in AI search results, including the critical two-pronged approach combining traditional SEO with strategic third-party placementsHow our client Zugu Case secured recommendations in Google AI Mode through features in publications like ZDNet and WiredWhy Google's careful positioning of websites as "corroborating results" rather than "sources" reveals their concerns about publisher traffic cannibalisationAs I explain in the episode:"Google clearly perceives a threat from the likes of Perplexity to be rolling out yet another type of AI-driven search engine. I think if they weren't already seeing a significant traffic drop as a result of people moving over to these AI tools, they wouldn't even be testing this type of thing."If you're ready to implement Generative Engine Optimisation strategies while your competitors remain unaware of these fundamental changes, this episode provides your complete action plan for adapting to this latest evolution in search.Request a Marketing Review:https://exposureninja.com/review/Get the show notes:https://exposureninja.com/podcast/350/Watch this on YouTube instead:https://exposure.ninja/ai-modeListen to these episodes next:How To Rank in ChatGPThttps://exposureninja.com/podcast/348/How SEO Works in 2025https://exposureninja.com/podcast/346/How to Get To the Top of Google in 2025https://exposureninja.com/podcast/345/

The search landscape is evolving beyond Google, and Perplexity.ai is emerging as a powerful new player for high-value audiences — creating unprecedented opportunities for forward-thinking marketers.While still smaller than Google at 15 million monthly active users, Perplexity's audience is exceptionally valuable:30% hold senior leadership positions and 65% work in high-income white-collar professions. For businesses targeting decision-makers with spending power, mastering Perplexity optimisation isn't just smart — it's becoming essential.In this episode, I reveal:• The hidden mechanics behind how Perplexity selects which brands to recommend (including how it parses queries and builds its unique search index)• Strategies to make your brand appear in Perplexity's responses — including why getting featured in lists on high-authority websites dramatically increases your chances of recommendation• Why Perplexity "prefers to cite multiple types of sources" and how to leverage this preference across your own website, third-party sites, and user-generated content platforms• The exact content formats that Perplexity favours (based on client examples)I'll share real-world success stories, including how we helped Zugu Case become the top-recommended iPad case in Perplexity results by securing strategic placements on high-authority sites like ZDNet.As I explain in the pod:"Perplexity isn't searching Google for these queries. Instead, it has its own search index that prioritises the most authoritative and trustworthy sites. Your chances of being recommended increase if your products or services are featured in lists, particularly those on high-authority websites."If you're ready to implement these strategies while your competitors remain fixated solely on traditional SEO, this episode provides your complete action plan for dominating this powerful new search platform.Request a Marketing Review:https://exposureninja.com/review/Get the show notes:https://exposureninja.com/podcast/349/Watch this as a video instead:https://exposure.ninja/rank-perplexityListen to these episodes next:How To Rank in ChatGPThttps://exposureninja.com/podcast/348/How SEO Works in 2025https://exposureninja.com/podcast/346/How to Get To the Top of Google in 2025https://exposureninja.com/podcast/345/

The following is a BONUS EPISODE recorded by the Exposure Ninja team.----------To dominate digital visibility in 2025, you'll need a proven PR strategy focused on three critical elements:- Your narrative authority- Your data-driven approach- Your multi-channel amplificationWith AI-generated content flooding the internet, Google's Search Generative Experience changing discovery, and journalists becoming increasingly selective.Authentic expert-led Digital PR is no longer optional — it's essential.In this episode, Exposure Ninja's Charlie Marchant (CEO), Dale Davies (Head of Marketing), and Abigail Daunton-Johns (Head of Content Marketing) discuss:- How you can create newsworthy stories using first-party data journalists will love- Which thought leadership tactics are delivering exceptional ROI in the AI era- How to build a measurement system that proves your PR's business impactDon't miss this opportunity to copy a Digital PR strategy that's generating real results for businesses just like yours.Get the show notes:⁠⁠⁠https://exposureninja.com/podcast/extra-049/⁠⁠Listen to the entire marketing strategies series:⁠⁠https://exposure.ninja/strategies-2025⁠⁠Listen to these episodes next:Copy This PERFECT Digital Marketing Strategy in 2025https://exposureninja.com/podcast/extra-047/Copy This UNBEATABLE SEO Strategy in 2025https://exposureninja.com/podcast/extra-046/Copy This PROFITABLE Paid Search Strategy in 2025https://exposureninja.com/podcast/extra-045/

The podcast dives into the rise of ChatGPT as a game-changer in the digital marketing landscape. Discover how businesses can adapt to this shift by leveraging Generative Engine Optimization instead of traditional SEO. Learn the hidden mechanics behind ChatGPT's recommendations and explore three effective strategies to boost your brand's visibility. Real-world success stories exemplify how brands like Zugu Case and The Ordinary have successfully navigated this new terrain, making them top picks in AI-driven responses.

Explore how traditional marketing strategies are evolving in the digital age. Discover the critical importance of E-E-A-T—experience, expertise, authoritativeness, and trust—in crafting content that stands out. Learn how AI tools are reshaping content discovery and why brands need to be proactive in that space. Delve into the shift from linear conversion paths to multi-platform conversations. Plus, see how interactive content can engage audiences more effectively than ever before.

Discover the seismic shifts in SEO as AI tools like ChatGPT redefine search dynamics. With the rise of agentic AI and zero-click searches, traditional SEO strategies could lead to obsolescence. This discussion emphasizes the importance of high-quality content and adapting to both human and AI user needs. Learn how innovative promotion methods can enhance visibility and boost search rankings, ensuring your brand stays relevant in an ever-evolving digital landscape.

Discover how to craft a strong brand strategy for 2025 by aligning messaging with customer needs. Delve into the evolving role of AI in marketing and the shift towards authentic connections. Learn strategies for smaller brands to distinguish themselves in a crowded market, including emotional storytelling and unique value propositions. Explore cost-effective methods to build engaging brand communities, and find out how to effectively position your brand using thorough research and analysis.

Delve into the shifting landscape of digital marketing as AI technologies redefine strategies. Discover how personalization and AI impact consumer behavior, along with Google's innovative appointment booking feature. Navigate the challenges posed by privacy concerns and changing user interactions. Learn the importance of expertise and trust in content creation and how to build a customer-centric strategy. Embrace the balance of traditional SEO with modern techniques to ensure effective engagement in an ever-evolving market.

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- Here's what most marketers are missing about SEO in 2025: while everyone's rushing to AI tools and ChatGPT, the real search opportunity is still happening exactly where it always has been – on Google. We've analysed the latest search data, and here's the data-driven truth: Google still dominates with a massive 89% of all search traffic, and trillions of searches are conducted every year. AI might be changing how people search for information, but it's the high-value, 'money searches' that drive real business that are still overwhelmingly happening on Google. In this episode, we're revealing why ignoring SEO in the age of AI is a critical mistake, and how focusing on user value, brand building, and multi-channel strategies are now essential for SEO success in 2025. Exposure Ninja's Dale Davies⁠ (Head of Marketing), ⁠Charlie Marchant⁠ (CEO), and Andy Tuxford (Head of SEO) will explain how you can strategise and create a truly UNBEATABLE SEO strategy to dominate Google in 2025. Get the show notes: https://exposureninja.com/podcast/extra-046/ Listen to these episodes next: The Best SEO Strategies for 2025 ⁠⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠⁠ How Digital Advertising Works in 2025 ⁠⁠https://exposureninja.com/podcast/343/⁠⁠ Copy This FLAWLESS Content Marketing Strategy in 2025 ⁠⁠https://exposureninja.com/podcast/extra-044/