The Digital Marketing Podcast by Exposure Ninja

How To Rank in ChatGPT (with REAL Examples!)

6 snips
Mar 3, 2025
The podcast dives into the rise of ChatGPT as a game-changer in the digital marketing landscape. Discover how businesses can adapt to this shift by leveraging Generative Engine Optimization instead of traditional SEO. Learn the hidden mechanics behind ChatGPT's recommendations and explore three effective strategies to boost your brand's visibility. Real-world success stories exemplify how brands like Zugu Case and The Ordinary have successfully navigated this new terrain, making them top picks in AI-driven responses.
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INSIGHT

ChatGPT vs. Google Search

  • ChatGPT uses extra steps beyond typical Google searches.
  • SEO is important but insufficient for ChatGPT optimization.
INSIGHT

ChatGPT's Search Process

  • ChatGPT reformulates queries into smaller chunks for web searches.
  • These are then summarized to generate a response.
ANECDOTE

iPad Case Search Example

  • Tim gives an example search for a "robust iPad case" with specific features.
  • He compares the results on ChatGPT with other tools like Perplexity.
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