The Digital Marketing Podcast by Exposure Ninja

SEO has become a zero-sum game. There are only a certain number of slots in any search results page, and claiming one means displacing someone else. In 2025, throwing a few AI-generated articles at your website won't cut it — you need a comprehensive strategy. We know what it takes to win these positions. We do it for hundreds of clients worldwide every month, even in the most competitive markets. This isn't theory — it's proven strategy. In this episode, I'll cover: 1. Why matching searching intent perfectly has increased in importance 2. Why expert-backed, fact-checked content continues to rank top 3. How to structure your content so that it features in BOTH Google's AI Overview and tools like ChatGPT 4. Why Digital PR strategies are still the most effective way to earn coverage that increases your rankings Plus, I'll show you why focusing solely on traditional SEO metrics could actually be harming your visibility in 2025. Whether you're competing in ultra-competitive markets like injury claims or building authority in your local niche, I'm sharing the exact strategy that's helping our clients claim those coveted top spots in both traditional and AI-powered search results. Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the show notes: ⁠https://exposureninja.com/podcast/345/⁠ Watch this on YouTube instead: ⁠https://exposure.ninja/top-google-2025⁠ Listen to these episodes next: The Best SEO Strategies for 2025 ⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠⁠⁠ How Digital Advertising Works in 2025 ⁠⁠⁠https://exposureninja.com/podcast/343/⁠⁠⁠ COPY Hims’ $60M/Month Marketing Strategy ⁠https://exposureninja.com/podcast/344/⁠

The following is a BONUS EPISODE, hosted by Exposure Ninja's CEO, Charlie Marchant. ---------- Here's what most marketers are missing about Paid Search in 2025: while everyone's rushing to AI tools, the real transformation is happening right under their noses. We've analysed hundreds of campaigns, and here's the data-driven truth: mobile now drives 75% of all ad spend. Performance Max isn't just another campaign type – it's a six-channel ecosystem that most marketers fundamentally misunderstand. In this episode, we're revealing why broad match keywords are back, and how to leverage signals like device type and search history in ways most marketers aren't utilising enough. Exposure Ninja's Head of PPC, Tom Goodwin, will explain how you can strategise and create a highly profitable Paid Search campaign. Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the show notes: https://exposureninja.com/podcast/extra-045/ Watch this on YouTube instead: https://exposure.ninja/paid-search-2025 Listen to these episodes next: The Best SEO Strategies for 2025 ⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠ How Digital Advertising Works in 2025 ⁠https://exposureninja.com/podcast/343/⁠ Copy This FLAWLESS Content Marketing Strategy in 2025 ⁠https://exposureninja.com/podcast/extra-044/

I've uncovered something fascinating in the digital marketing world, and I need to share it with you. I'm diving deep into Hims.com – a company that's literally spending half its revenue on marketing and making it work brilliantly. We're talking $182 million in a single quarter, 77% year-over-year growth, and yes, they're still turning a profit. But here's what really got my attention. I'm going to walk you through their entire playbook, showing you exactly how they're breaking every rule we thought we knew about digital marketing. In this episode: 1. Learn why their surprisingly minimal website actually outperforms cluttered competitors 2. Discover why they're moving away from trendy UGC toward big-budget video campaigns 3. Learn the content strategy that's generating over a million visitors monthly. Plus, I'll show you the surprising areas where even this marketing powerhouse is struggling. Whether you're running a startup or managing a major brand's marketing budget, I'm sharing the practical strategies you can steal from one of digital marketing's most ambitious success stories. Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the show notes: ⁠https://exposureninja.com/podcast/344/ Watch this as a video instead: https://exposure.ninja/hims-marketing-strategy Listen to these episodes next: The Best SEO Strategies for 2025 ⁠⁠⁠https://exposureninja.com/podcast/341/⁠ How Digital Advertising Works in 2025 https://exposureninja.com/podcast/343/ Copy This FLAWLESS Content Marketing Strategy in 2025 https://exposureninja.com/podcast/extra-044/

Digital advertising is becoming increasingly competitive and costs are rising. It's crucial that you know how the field is changing and how AI and automation might be the key to maximising your ad spend and increasing your ROAS. In this podcast, I cover: - How to analyse your market's ads - How to create ad creative using AI tools - Why data collection is only going to increase in importance - How to maximise your ROI by improving your lead generative processes This podcast has been produced in partnership with Semrush, Exposure Ninja's favourite SEM suite. You can try the tools mentioned in this podcast for free using these links: Try AdCreative.ai for FREE ➡️ https://exposure.ninja/adcreative Try AdClarity for FREE ➡️ https://exposure.ninja/adclarity Try Semrush for FREE ➡️ https://thankyouninjas.com ---------- Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch this as a video instead: https://exposure.ninja/digital-advertising-2025 Get the show notes: ⁠⁠https://exposureninja.com/podcast/343/⁠⁠ Listen to these episodes next: The Best SEO Strategies for 2025 ⁠⁠https://exposureninja.com/podcast/341/ How to Rank in Google’s AI Overviews ⁠⁠⁠https://exposureninja.com/podcast/319/⁠⁠ Copy This NEXT-LEVEL GEO Strategy in 2025 https://exposureninja.com/podcast/extra-043/

Explore the future of content marketing and the evolving role of AI tools in creating authentic messaging. Discover how clarity and personalization are becoming essential in strategies. Learn the significance of measuring brand visibility and the importance of authority in content creation. Dive into the balance of AI insights and human creativity, and understand the need for streamlined content approval workflows. Finally, uncover essential tools that enhance collaboration and improve content quality in the digital landscape of 2025.

Join Charlie Marchant, CEO of Exposure Ninja, and Dale Davies for a deep dive into some bold marketing predictions for 2025. From the meteoric rise of AI search platforms to personalised search results and evolving consumer behaviours, they explore how these shifts will fundamentally change digital marketing strategies. With 45% of US and 29% of UK users already embracing generative AI search, the transformation is well underway. For marketing leaders grappling with resource allocation and strategic planning, this episode provides crucial insights into preparing for the AI revolution. Whether you're a marketing or business leader, discover practical steps to adapt your marketing strategy for this rapidly evolving landscape. Learn why early adoption and experimentation are essential for staying competitive in the age of AI-driven search. What You'll Learn Develop strategies to optimise for generative AI search platforms beyond Google Prepare your team for the shift towards personalised search results Adapt your content strategy for longer, more conversational search queries Leverage emerging voice search opportunities effectively Navigate the evolution of visual search and shopping experiences Timestamps 00:00 - Welcome to the Dojo 00:52 - Prediction 1 09:04 - Prediction 2 25:20 - Prediction 3 28:05 - Prediction 4 32:37 - Prediction 5 36:38 - Prediction 6 Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the show notes: ⁠⁠⁠https://exposureninja.com/podcast/dojo-45/⁠ Listen to these episodes next: Copy This NEXT-LEVEL GEO Strategy in 2025 ⁠https://exposureninja.com/podcast/extra-043/⁠ Google’s WORST NIGHTMARE Just Happened ⁠https://exposureninja.com/podcast/342/⁠ The Best SEO Strategies for 2025 ⁠https://exposureninja.com/podcast/341/

In this packed episode, our CEO, Charlie Marchant, and our Head of Marketing, Dale Davies, dissect three major AI developments: OpenAI’s text-to-video tool Sora, Google’s Product Studio expansion, and Reddit’s new AI-powered answer generation system called Reddit Answers. While these tools showcase impressive capabilities, their immediate practical applications for marketers vary significantly. For marketing leaders grappling with the rapid pace of AI advancement, this episode cuts through the hype to deliver actionable insights about which tools deserve attention now and which can wait. Discover how these innovations might reshape content creation, product marketing, and market research strategies in 2024 and beyond. What You’ll Learn Evaluate OpenAI’s Sora capabilities and limitations for marketing video content Leverage Google Product Studio for efficient product photography at scale Harness Reddit’s new AI-powered answer system for enhanced market research Identify practical applications of AI tools for businesses of different sizes Timestamps 00:00 - Introduction and episode overview 00:39 - OpenAI's Sora launch details 11:29 - Google Product Studio expansion 15:15 - Reddit Answers introduction 21:19 - Final takeaways and recommendations Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the show notes: ⁠⁠https://exposureninja.com/podcast/dojo-44/⁠⁠ Listen to these episodes next: Copy This NEXT-LEVEL GEO Strategy in 2025 https://exposureninja.com/podcast/extra-043/ Google’s WORST NIGHTMARE Just Happened https://exposureninja.com/podcast/342/ The Best SEO Strategies for 2025 https://exposureninja.com/podcast/341/

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- By 2026, traditional SEO traffic could plummet by 50% as AI transforms how people discover and evaluate businesses online. But here's the opportunity: while most companies are stuck in outdated SEO tactics, generative AI platforms are creating new ways to capture visibility and traffic. Generative Engine Optimisation (GEO) is fundamentally reshaping search behaviour. The data shows users aren't just changing where they search – they're completely transforming how they interact with search engines. Search Console reveals longer, more conversational queries that mirror AI chatbot interactions. Users have multiple AI platform touchpoints before ever reaching a website through Google. Success requires a shift from traditional SEO thinking. Instead of chasing rankings, businesses need to focus on building genuine authority across platforms, managing user-generated content, and creating clear, contextual content that AI platforms can confidently reference. The early adopters implementing these strategies now will dominate their industries by 2025. In this Podcast Extra, some of our front-line marketers discuss how you can optimise for these new platforms and how to strategise for multi-platform dominance too. Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the show notes: https://exposureninja.com/podcast/extra-043/

For the first time ever, Google lost search users. This signals a fundamental shift towards AI-powered search and marketers need to adapt their strategies now for this emerging reality. The signs were there. ChatGPT's rise. Perplexity's growing user base. And now, Ofcom's data confirms what many of us suspected: traditional search is evolving. Think about how you find information today. Need a quick answer? You might ask ChatGPT. Looking for market insights? Perplexity AI might be your first stop. The data shows you're not alone. But here's what fascinates me: Google's advertising revenue hit record highs in Q2 2024, up 10% when analysts expected a decline. Seems contradictory, doesn't it? Let me explain: Whilst Google's user base shrinks, those who remain are more engaged, more likely to convert. The platform isn't dying – it's transforming. What does this mean for your marketing strategy? First, don't panic. Your SEO efforts aren't wasted. But you need to expand your horizon beyond traditional search optimisation. Enter GEO – Generative Engine Optimisation. It's SEO's evolution for an AI-first world. Here's your action plan: 1. Keep optimising for traditional search 2. Start learning GEO principles (watch this video: https://www.youtube.com/watch?v=FoIc8LkSETo) 3. Track AI-referred traffic carefully 4. Diversify your traffic sources The future of search isn't a SINGLE platform anymore. It's a symphony of traditional search engines and AI-powered tools. And like any good orchestra, success comes from mastering multiple instruments. Want to stay ahead? Start preparing for this shift today. Your future self will thank you. Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch this as a video instead: ⁠https://exposure.ninja/google-nightmare Get the show notes: ⁠https://exposureninja.com/podcast/342/⁠ Listen to these episodes next: ChatGPT Search — The Ranking Factors We Know ⁠https://exposureninja.com/podcast/339/⁠ How to Rank in Google’s AI Overviews ⁠https://exposureninja.com/podcast/319/⁠ The Best SEO Strategies for 2025 ⁠https://exposureninja.com/podcast/341/

Google has experienced its first recorded decline in UK users, dropping from 86% to 83% market share, while AI search queries have increased tenfold between January and September 2024. Simultaneously, Google’s AI Overviews are now starting to include YouTube video summaries, marking a significant evolution in search result presentation. For marketers concerned about maintaining visibility in an evolving search landscape, this episode provides critical insights into emerging trends and practical strategies for adapting to AI-driven search whilst maintaining strong traditional SEO practices. Let’s get into it. What You’ll Learn The significance of Google’s first-ever UK user decline and its implications for digital marketing strategies long-term Understand how YouTube content is being integrated into Google’s AI Overviews Develop strategies for optimising both traditional search and AI-driven visibility (you need both) How to balance current marketing effectiveness with future-focused initiatives Timestamps 00:00 – Welcome to the Dojo 00:22 – Google’s Year-on-Year Drop in Users 25:40 – YouTube Summarise in AI Overviews 33:37 - Key Takeaways & Next Steps Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the show notes: ⁠https://exposureninja.com/podcast/dojo-43/⁠ Listen to these episodes next: ChatGPT Search — The Ranking Factors We Know ⁠https://exposureninja.com/podcast/339/⁠ How to Rank in Google’s AI Overviews ⁠https://exposureninja.com/podcast/319/⁠ Everything We Know About the November 2024 Core Algorithm Update So Far https://exposureninja.com/podcast/dojo-40/