The Digital Marketing Podcast by Exposure Ninja Could Google Lose 2 BILLION Daily Searches from Apple?
The search landscape is evolving dramatically, with Apple potentially dropping Google as Safari's default search engine — which could redirect billions of daily searches to alternative platforms.
During testimony in Google's antitrust case, Apple's Senior Vice President Eddie Cue revealed that Safari searches are declining for the first time in 20 years, suggesting Apple might end its long-standing partnership with Google.
While sceptics point to the $20 billion annual deal that Google pays Apple, the underlying shift in search behaviour is undeniable:
• AI Overviews now reach 1.5 billion monthly users
• AI search traffic for some businesses has grown from 5% to 25% within six months
• 13% of all monitored queries triggered AI overviews in March (doubled from January)
In this episode, Exposure Ninja's Charlie Marchant (CEO) and Dale Davies (Head of Marketing) cover:
• The real motivations behind Apple's potential move away from Google (including strategic acquisition possibilities)
• Why traffic patterns are already shifting toward "zero-click" searches and how businesses like NerdWallet are adapting
• How the rise of Perplexity, ChatGPT, and other AI search tools is changing visibility dynamics
• A three-part framework for optimising your brand's presence across all AI search platforms
• Tools like Profound and Semrush's AI Search for measuring your current AI search visibility
Charlie and Dale share real-world examples, including how qualified traffic from AI search is already converting for businesses in competitive sectors like mortgage lending.
If you're concerned about maintaining visibility in this rapidly evolving search landscape, this episode provides a clear roadmap for measuring, tracking, and optimising for AI search while these platforms are still in their growth phase.
Get the show notes:
https://exposureninja.com/podcast/dojo-50/
Listen to these episodes next:
Everything Marketers Should Know About ChatGPT’s Shopping Update
https://exposureninja.com/podcast/dojo-49/
Are AI Overviews Going to Impact Your Commercial Traffic?
https://exposureninja.com/podcast/dojo-48/
How To Rank in ChatGPT (with Client Examples)