The Digital Marketing Podcast by Exposure Ninja Are AI Overviews Going to Impact Your Commercial Traffic?
Google's AI Overviews are reshaping search results pages, while ChatGPT's monthly users have nearly quadrupled to 41 million in just six months — creating both challenges and opportunities for forward-thinking marketers.
While these changes are dramatic, there's a crucial distinction emerging: commercial search traffic remains remarkably stable. Google's own executives report "no cannibalization of commercial queries" from AI platforms.
For businesses targeting audiences with purchase intent, understanding this evolving landscape isn't just helpful — it's becoming essential for maintaining your competitive edge.
In this episode, I reveal:
- The real impact of AI Overviews on click-through rates (appearing in approximately 96% of informational searches) and why they primarily affect top-of-funnel content
- Why being featured in AI Overviews builds powerful brand recognition even without direct clicks — and strategies to ensure your brand gets mentioned
- How to adapt your reporting frameworks to emphasise conversion metrics over raw traffic numbers when communicating with stakeholders
- The updated Google Quality Rater Guidelines that explicitly target AI-generated content without substantial human expertise or curation
In this episode, Dale and Charlie share real-world success stories, including how one furniture retailer shifted focus from high-traffic mattress size content to their actual high-margin bed frame products with dramatic results.
As they explain in the pod:
"The most important point is the rate at which ChatGPT is growing. It's continuing to increase, whereas Google's almost flatlining in terms of the number of visits."
If you're ready to adapt your strategy while your competitors remain fixated on vanishing top-of-funnel traffic, this episode provides your complete action plan for thriving in the age of AI search.
Get the show notes: https://exposureninja.com/podcast/dojo-48/
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