Everything Marketing Leaders Should Know About Google’s NEW AI Mode

Google's new AI Mode is revolutionising search results — and marketing leaders must adapt their strategies now to maintain visibility and traffic.

Currently in US labs testing, AI Mode completely transforms the traditional search experience by providing fully AI-generated answers rather than the familiar "10 blue links" we've relied on for decades.

For B2B marketing leaders responsible for lead generation and pipeline growth, this shift represents both a significant threat and a strategic opportunity.

In this episode of The Dojo, Charlie and Dale reveal:

• The key differences between AI Mode and the existing AI overviews already appearing in 10% of search results globally
• Google's accidental leak showing 47 different specialised AI search modes being tested — suggesting a future where search experiences are highly tailored to specific industries and query types
• Why traditional SEO strategies focused solely on keyword rankings may leave your business vulnerable as AI-generated answers reduce click-through rates
• A comprehensive five-part framework for protecting your search traffic and positioning your brand for success in an AI-first search ecosystem

I'll also share insights on which types of searches are most vulnerable to disruption (hint: it's not necessarily your bottom-of-funnel commercial keywords) and why digital PR and brand building are becoming even more critical in this new landscape.

As Charlie explains in the podcast:

"I think there's probably a lot of businesses now wishing that they'd really invested more in digital PR and worried a little less about specifically getting a backlink on a certain keyword over the past five years, because that would really be setting them up well now for the direction that we're actually heading in."

If you're concerned about maintaining your search visibility and traffic as Google pushes forward with AI Mode, this episode provides the strategic roadmap you need to not just survive but thrive in the evolving search landscape.

Get the show notes:https://exposureninja.com/podcast/dojo-46/

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