The Digital Marketing Podcast by Exposure Ninja

The New AI Threat Terrifying Every Global Brand

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Jul 7, 2025

Explore the shocking shifts in search marketing as AI tools disrupt traditional SEO strategies. Discover how major brands are grappling with a decline in organic traffic and the rise of zero-click searches. Learn key mindset shifts for marketers, moving from chasing traffic to becoming part of the conversation. Delve into a five-pillar framework for AI Search Optimisation, emphasizing the critical role of SEO fundamentals. Uncover real-world examples of brands optimizing their content for AI recommendations, securing their competitive edge in this new landscape.

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ANECDOTE

Global Brand's AI Search Fear

A major global brand is terrified as their traditional organic traffic strategy fails in the new AI-driven search era.
They realize reliance on Google organic traffic is no longer guaranteed and their marketing strategy needs urgent change.

INSIGHT

Google Market Share Declines

Google's market share fell below 90% in May 2025, while AI tools now process over 2 billion queries daily.
Many traditional Google searches are shifting to AI platforms, marking a significant change in search behavior.

INSIGHT

ChatGPT Drives Commercial Searches

ChatGPT searches have a comparable percentage of commercial intent as Google searches.
This shows AI platforms are crucial in influencing purchase decisions, not just informational queries.

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The search marketing landscape has fundamentally changed, and major global brands are scrambling to adapt as AI tools disrupt traditional SEO strategies, creating unprecedented opportunities for forward-thinking marketers.

May 2025 marked a pivotal moment: Google's market share dropped below 90% for the first time in a decade, whilst AI platforms now process over 2 billion queries daily.

More critically, 58.5% of US searches result in zero clicks to websites, and ChatGPT actually shows a higher percentage of commercial intent searches than Google itself.

For businesses that have relied on organic traffic for years, mastering AI search optimisation isn't just smart — it's becoming essential for survival.

In this podcast, I reveal:

• The shocking statistics behind the search revolution (including why major household name brands are "terrified" of losing their organic traffic goldmine)

• The two fundamental mindset shifts every marketer must make to thrive in the AI-first search era — from "getting traffic" to "being included in the conversation"

• Our proven five-pillar framework for AI Search Optimisation, including why a strong SEO foundation is still crucial (AI tools are essentially doing web searches in the background)

• How to optimise your content structure and authority signals so AI tools consistently recommend your brand over competitors

• Real examples of how we're securing recommendations across ChatGPT, Google AI Overviews, and other platforms for our clients

I'll share specific strategies from our client work, including how strategic digital PR placements in publications like Modern Dog Magazine directly influence AI recommendations for entire industries.

As I explain in the podcast:

"The game has moved from always having to get the click onto your website to being the brand, product, or service that is recommended in the answer."

The businesses that master this transition now will establish an insurmountable competitive advantage, whilst those clinging to traditional SEO-only strategies risk being displaced entirely.

If you're ready to implement these strategies whilst your competitors remain fixated on yesterday's playbook, this episode provides your complete roadmap for dominating the new era of AI-powered search.

Get the show notes:

https://exposureninja.com/podcast/360/

Listen to these episodes next:

How To Rank in Google’s AI Mode

https://exposureninja.com/podcast/357/

58% of Google Clicks Are Gone. What Now?

https://exposureninja.com/podcast/359/

What is AI Search Optimisation (and How To Do It)

https://exposureninja.com/podcast/358/