The Digital Marketing Podcast by Exposure Ninja

9 Reasons Why Your Traffic Is DOWN This Year

Jul 21, 2025
Website traffic drops can feel devastating, especially when revenue is impacted. The discussion uncovers the two types of traffic declines—gradual vs sudden—and the crucial misdiagnoses that can hinder recovery. AI tools like ChatGPT are reshaping search behavior, quietly diverting clicks. The phenomenon of 'SEO neglect' reveals how outdated content can lose its edge, while Google's frequent micro-updates often go unnoticed. Additionally, technical migration blunders can lead to severe traffic losses overnight, emphasizing the need for proper expertise in addressing these issues.
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ADVICE

Diagnose Gradual Traffic Drops

  • Diagnose gradual traffic drops by checking branded and non-branded keyword visibility.
  • Refresh outdated content regularly to maintain competitiveness against updated search algorithms.
INSIGHT

Impact of Google's Micro-Updates

  • Google's frequent micro-updates accumulate small ranking changes causing gradual traffic drops.
  • Even if individual updates seem minor, their cumulative effect significantly impacts site visibility over time.
INSIGHT

AI Shifts Search Traffic Dynamics

  • AI tools like ChatGPT divert searches away from traditional Google clicks.
  • The focus shifts from capturing clicks to earning recommendations within AI search results.
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