Website traffic drops can feel like a punch to the gut, especially when millions in revenue are at stake.
While traffic declines are amongst the most stressful experiences for marketing leaders, they're rarely mysterious once you understand the underlying patterns.
After diagnosing and resolving hundreds of traffic drops over the past decade for £10m+ turnover B2B and B2C businesses, we've identified exactly why websites lose visibility — and more importantly, how to fix it.
In this episode, I reveal:
• The two distinct categories of traffic drops (gradual vs sudden) and why misdiagnosing the type often makes recovery impossible
• How AI Search tools like ChatGPT (now processing 1 billion daily searches) are quietly siphoning traffic from traditional search, and the strategic shift from capturing clicks to earning AI recommendations
• The "SEO neglect" phenomenon that's causing gradual ranking erosion, including why content from 2021 (like we found on OVO Energy's site) is losing competitiveness without regular updates
• Why Google's 300 annual micro-updates create cumulative traffic decline that often goes unnoticed until it's severe (like OVO Energy's drop from 5,400 to 3,000 first-page keywords)
• The technical migration mistakes that can obliterate traffic overnight — including the email we received: "We moved from Magento to Shopify three weeks ago and rankings keep dropping"
• How to distinguish between real traffic drops and measurement errors (the relief when it's just a tracking problem!)
I'll walk you through real client examples, including our diagnostic process for major algorithm update impacts and the systematic approach that helps businesses not just recover, but emerge stronger.
Whether you're facing a gradual slide or sudden plunge, this episode provides your complete diagnostic framework for identifying the root cause and implementing targeted recovery strategies before your competitors capitalise on your visibility loss.
Get The Show Notes:
https://exposureninja.com/podcast/361/
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