The Digital Marketing Podcast by Exposure Ninja What is AI Search? And Why Is It So Important?
AI Search is transforming how customers discover businesses, creating unprecedented opportunities for marketing leaders who understand its mechanics and implications.
ChatGPT reached 5 billion visits last month. While Google still dominates at 105 billion visits, Semrush projects AI Search will overtake traditional search by 2028 — though our AI Search experts here at Exposure Ninja believe it's happening much faster.
For switched-on businesses, AI Search represents a game-changing opportunity: these platforms break down complex queries and deliver personalised recommendations that traditional search simply cannot match.
In this episode, we reveal:
- How AI search actually works — breaking complex queries into multiple searches and synthesising hundreds of sources for personalised answers
- Why smaller businesses can outcompete giants — and we've real examples, including with our client, Golf Course Lawn, beating Amazon in fertiliser searches
- Key differences between SEO and AI Search optimisation — why brand mentions and digital PR now matter more than traditional link building
- Content formats AI platforms favour — based on successful client implementations
- The pyramid approach to getting started— from technical foundations to strategic brand building
We share real client success stories, including how Zugu Case dominates iPad case recommendations across AI platforms.
As Charlie explains in this episode:
"AI Search works differently. You do not have to be the biggest brand to compete. There's a massive first mover advantage to adapting to AI Search now."
If you're ready to position your business for the future of search while competitors focus solely on traditional SEO, this episode provides your strategic foundation for dominating AI Search platforms.
Get the show notes:
https://exposureninja.com/podcast/dojo-56/
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