The Digital Marketing Podcast by Exposure Ninja 58% of Google Clicks Are Gone. What Now?
Zero-click searches now account for 58.5% of all Google searches — more than doubling since 2022 — creating unprecedented disruption for traditional content marketing whilst opening massive opportunities for forward-thinking product-based businesses.
Whilst media companies panic about disappearing traffic and affiliate commissions, smart marketers are quietly turning this shift into their biggest competitive advantage.
The fundamental insight: people still need to buy things. They just research differently now.
In this episode, I reveal:
• Why 58% of searches ending without clicks isn't the death of SEO — it's the evolution of it (and how to position your business as the winner)
• The three types of zero-click search that are reshaping customer behaviour — and which one represents your biggest opportunity for capturing high-intent buyers
• Real client success stories, including how we helped Zugu Case become the top AI-recommended iPad case and supported a 35% visibility increase for our largest client in just six months
• The critical difference between top-funnel searches (where AI dominates) and bottom-funnel searches (where you can still capture sales) — and how to identify which keywords in your industry fall into each category
• Your complete three-step optimisation strategy for dominating AI Overviews, from getting featured in AI answers to building third-party authority that influences recommendations
• Why traditional content sites are facing extinction whilst product-based businesses can thrive — and the specific tactics that separate winners from losers in the new search landscape
I'll share specific examples of how our clients appear in AI Overviews, the exact content formats that AI tools prefer to cite, and why getting mentioned across high-authority publications is now more valuable than traditional backlinks.
As I explain in the episode:
"The searcher is still going to make a purchase at the end of the research journey, but we just need to make sure it's your store, your brand, or your product that's being featured when somebody is ready to make that purchase."
If you're ready to turn the zero-click "crisis" into your competitive advantage whilst your competitors mourn lost traffic from irrelevant content, this episode provides your complete blueprint for winning in the new search economy.
Get the show notes:
https://exposureninja.com/podcast/359/
Listen to these episodes next:
What is AI Search Optimisation (and How To Do It)
https://exposureninja.com/podcast/358/
How To Rank in Google’s AI Mode
https://exposureninja.com/podcast/357/
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