The Long Game

Corey Haines, founder of Swipe Files and co-founder of SwipeWell, shares his journey towards entrepreneurship and their passion for tech and marketing. They discuss programmatic SEO, treating content like a product, building thought leaders, and time management. They explore programmatic SEO strategies, the technical foundations, and the importance of content as the cornerstone of marketing. They also highlight the value of media personalities and the risks and rewards of building social thought leaders.

Content marketing expert, Ben Pines, discusses the impact of AI on content creation, the importance of human creativity in writing, and the role of AI in speeding up the content creation process. He emphasizes the need for versatility in content creators and different opinions on business and marketing. They also touch on the perils and pleasures of the creative life and recommend some insightful books.

Creativity is the ability to generate ideas, inventions, and new ways of thinking and solving problems. It is a key element in the success of any business or organization. Creativity is not just about ideas but also about how you think about your work and what you do with your ideas. It's not just about being creative with words but also about being creative with numbers and visuals. It's not just about coming up with new ways of doing things; it's about using those new approaches to solve problems or make improvements to current processes.In this episode, host of the Long Game podcast Alex Birkett together with Jay Acunzo discuss the benefits of having a content calendar and a self-renewing system to prevent writer's block and improve creativity.Jay Acunzo who is a powerful voice in the marketing industry and an evangelist for creativity,  helps makers and marketers create content that resonates deeper by being more effective storytellers. He’s worked in marketing roles at Google, ESPN, HubSpot, and the VC firm NextView, and has developed, hosted, or consulted on original shows for clients like Salesforce, GoDaddy, Wistia, Help Scout, and Drift. " He worked on continent HubSpot as well as the next few ventures, and today he's an author of the great book Breaking the Wheel Show, host of the Unthinkable Podcast, and Brand Consultant, discussing various topics related to creativity and content creation.The conversation highlights the importance of discipline, creativity, and authenticity in content creation, encouraging individuals to find their unique voice and approach They emphasize the importance of creating content that resonates with the intended audience and embracing rigor and care in the creative process. TopicsLessons Jay Learnt To Get the Roots of Someone’s PersonalityGoing in a Story You Know and Coming Out Portraying the Deepest MeaningWhat Mediocre vs Great Looks LikeHow To Find Writers Who CareNon-Response BuyersChatGPT ContentDeveloping Posture in the Age of AIPractice in Content CreationQuote on Quote Niching Down vs Composite of a PersonWhat Makes Jay Passionate About Empowering Creativity and CreativityShow LinksVisit The Long Game for more amazing podcast contentConnect with Omniscient Digital on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Jay Acunzo on LinkedInPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

The content marketing industry is growing at a rapid rate, and it's not hard to see why. People are more connected than ever before, and they are using technology to stay informed, entertained, and engaged. In the near future, the world of content marketing is going to be very different. The rise of AI will have a huge impact on how we create, distribute, and consume content, and it's important for marketers to understand how they can adapt their strategies to fit this new era.In this episode, the podcast host of the Long Game Podcast, Alex Birkett, is joined by Ali Orlando, Devin Bramhall, and Anum Hussain to discuss the current landscape of content marketing and where it's headed. They emphasize the importance of adapting strategies to fit specific industries and audiences, building a strong foundation before trying out new content marketing tactics and understanding audience needs. They also discuss the potential of AI in content marketing, with some seeing it as an opportunity rather than a threat. TopicsWhat Are Your Marketing Superpowers?What Changed Devin’s Mind About Content Marketing RecentlySEO As the Foundation of Content StrategyWhat HubSpot’s Content Approach Would Look Like TodayThe Meaning of Thought LeadershipWhat a Strong Foundational Content Strategy Looks LikeIs ChatGPT Going To Take All Our Jobs?What Many People Disagree About Content MarketingShow LinksVisit The Long Game for more amazing podcast contentVisit Omniscient Digital for more amazing podcast contentConnect with Omniscient Digital on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode, our co-founder, David Khim had the pleasure of interviewing David Mausolf, co-founder of Apex Growth. We covered a range of topics, including David's business trip to San Francisco, the importance of in-person meetings for building relationships, and potential topics to discuss on the podcast. We also delved into David's journey to building Apex Growth and the key milestones that got him there.David shared how he got into marketing despite originally wanting to become a data scientist. He eventually heard about Lyft and decided to join the company, despite warnings from his mentors and parents. David's best friend ended up working at Uber, and they found themselves competing head-to-head with each other. David describes his time at Lyft as a "crazy experience" that taught him to be scrappy and get the job done, even if it wasn't in his job description. He eventually left Lyft and worked at Fox and Disney before realizing he was repeating the same pattern of joining a company, analyzing the team, and leaving after a few years. David decided to start his own agency, Apex Growth, to create something of his own and avoid the cycle of joining new companies every few years.We discuss the limitations of attribution models in marketing and the need for an always-on incrementality testing framework. Many consultants charge a lot of money for data-powered attribution models, but they are often useless. The real question is what is driving value, and most tools do not answer that question. The process of measuring incrementality data can vary based on the channel or tactic used, and it takes a lot of work to understand how to assign credit to marketing efforts. There is no automated tool to do this, and it requires an always-on incrementality testing framework.We also discuss the challenges of operationalizing the findings and results of incrementality testing in marketing. The hardest part is the operationalization of the findings and results, as it requires socializing the results and pitching them repeatedly until they are accepted and acted upon. We also discuss the trend of marketing becoming too data-dependent, leading to a paralysis of analysis and a focus on small tweaks rather than big changes.Finally, we discuss the importance of taking time off as a business owner to build a self-sustaining entity that can run without the owner's constant involvement. No one will buy a company that is tied to the owner and cannot function without them. We advise entrepreneurs to focus on building a machine that can operate independently, which increases the value of the company and frees up the owner's time to work on other things.To learn more about these topics and hear more from our guest, be sure to check out the full episode. And don't forget to connect with our guest on LinkedIn and at Apex Growth.Thanks for tuning in!Topics Systemizing Leadership PatternsImportance of High-Level ThinkingCommunication and LeadershipChallenges Faced by AgenciesSolving Client’s problemsImportance of Executive StakeholderBuilding Trust with StakeholdersSEO AttributionRelationship Between Work and TimeShow Links Visit Apex Growth for amazing company internal-use toolsConnect with David Khim on LinkedIn and TwitterConnect with David Mausolf on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn and TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Welcome to another brand new episode of the Long Game Podcast. In this episode, we dive into the world of content quality and the processes involved in ensuring it. Alex Birkett and Margaret Jones share their insights on the topic, providing valuable tips and tricks for maintaining consistency and improving the overall quality of content produced.Margaret suggests using checklists for different formats and areas of quality, such as brand voice and style guide, as well as regularly workshopping published content. This approach can help to maintain consistency and improve the overall quality of the content produced. She also shares their experience at a previous company where they aimed to produce the best content ever published on a topic. They used specific guidelines to achieve this goal, which resulted in high-quality content. However, they also acknowledge the potential for over-engineering processes and the importance of allowing for creativity.The conversation also touches on different approaches to writing, synesthesia, and even basketball player Steph Curry's flow state- this example is used to stress the importance of constantly pushing oneself to improve and adapt, while also allowing for creativity and experimentation.Overall, the conversation highlights the importance of quality control in content creation. By implementing processes and guidelines, content creators can ensure that their work meets the highest standards. So, if you want to learn more about content quality and how to improve it, tune in to this episode now!TopicsImproving Writing SkillsSubjectivity of Taste and Objectivity of WritingObjective EditingBalancing individual and brand voicesThe Use of a Company’s Online Community Creating a Content Strategy FocusRunning a Quality Content Production ProcessQuality Content Checklist Importance of allowing for creativityWhy content marketing is dead State of Cold OutboundShow Links Check out AirtableConnect with Margaret Jones on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

A marketing strategy is a plan for how you'll market your product. It includes the target audience, goals, and tactics you'll use to reach those goals. Marketing strategy is important because it helps you think about the place of your product or service in the market. Marketing strategy helps you consider how to position your brand and how customers will perceive it. It also helps you think about your ideal customer and how to reach them.In this amazing episode, the three co-founders of Be Omniscient, Allie Decker, David Khim, and Alex Birkett, share some powerful insights on how important marketing strategies are important, especially when they are done with the right strategy and in the right way. These three expert marketing strategists also shed more light on their thoughts on why the right content marketing will lead to the success of your company. Listen carefully as this episode will expound more on the right content marketing strategies and how to implement them in your company.TopicsThe Importance of Having a PlanThe Content Strategy DocumentThe Work of a Product MarketerGetting Close to Customers With Case StudiesThe Foundation of Your Company in MarketingThe Value of High-Volume Search KeywordsMarketing Is All About Timing and Trusting Your AudienceCargo Cult Phenomenon of CopyThe Hard Stuff Is Not CrowdedUsing Your Strength To Find the Sweet Spot in MarketingShow LinksVisit Omniscient Digital for more amazing podcast contentConnect with Allie Decker on LinkedIn and TwitterConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn and TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

As a business owner, you're probably juggling many things at any given moment. You're trying to keep up with the latest trends in your industry, keep your customers happy, and ensure that everyone on your team has what they need to do their job well.But too often, these tasks are competing for your attention and are all important. You can't afford to let any one of these things fall through the cracks. But if you want to succeed, you need to remember that there's always more work to do. That means ensuring you're not just doing what needs to be done today; you're also thinking about how your business will grow tomorrow.Case studies are focused on one specific client or customer. They explain how your company helped them reach their goals and how that has impacted their overall success as an organization or individual. If you want more clients but don't know where to start, then case studies are the perfect place for you! They show potential customers exactly what they'll get if they choose to work with your company, which makes it easier for them to decide whether or not they should hire someone like you.In this episode, one of the co-founders of Be Omniscient, Alex Birkett, is joined by Joel Klettke, the founder @ Case Study Buddy | End-to-end case studies and video testimonials that sell for B2B, who shares deeply about his experiences in business marketing in case studies and how to put best case studies practices into your business to nature it effectively as it grows.TopicsHow Joel’s Mindset of Self-Reflection in Self-Management Has ShiftedHas Adding Constraints Forced the Idea of Being More Effective?Ignoring Small Problems To Focus on Bigger Stuff Ahead of YouThe Biggest Challenge in Making the Transition From Being Solo to a Business OwnerMaintaining the Path That Keeps the Business Fired UpHow To Get Successful Multiple BusinessesJoel’s Point of Realization in His BusinessThe Importance of Having a Homogeneous ProcessWhy Large Companies Struggle To Produce Case StudiesWhat Case Studies Really Entail in BusinessHow To Identify a Good Case StudyImportance of Looking for Value Beyond the ResultsHolding On to Your BusinessAI Content in Business MarketingShow LinksVisit Omniscient Digital for more amazing podcast contentConnect with Omniscient Digital on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Joel Klettke on LinkedIn and TwitterConnect with Joel Klettke’s websitePast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In today's rapidly evolving digital landscape, software companies are constantly innovating and delivering new products and services to meet the ever-changing demands of customers. While product development and sales are important aspects of any software company, billing and revenue management are equally critical to success. Without an effective billing system in place, software companies risk losing revenue, failing to recognize revenue accurately, and experiencing inefficiencies in their financial processes. In this episode, Patrick Despres-Gallagher talks about the importance of having a well-established billing in the growth of a software company. He discusses the controversial topic of buying versus building a billing system. Company founders and top management personnel all agree that building a billing system is expensive as it involves hiring senior expert engineers. It also takes a lot of time before the newly built billing system starts functioning fully without constant breakdowns and other hitches. Listen to this episode to learn more about billing systems and how to best use price systems as a lever for growth.Topics From an Idea to an actual Product Why Do SaaS Companies Need Stage?Price as a Lever for GrowthBuild Vs. BuyUnderstanding the Wrong Price LevelsTransitioning into a Business Owner and a Founder Parent’s Reaction to the Success of their ChildThe Power of Perspective in Building a Business Time and Energy ManagementShow Links  Visit Stage to understand its impact on the growth of software companiesConnect with Patrick on LinkedIn and TwitterConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

There are many marketing channels and choosing the best for your company requires proper research. In this brand-new episode, we are joined by Natalie Marcotullio to discuss need for focus and prioritization in marketing efforts and the importance of understanding different marketing channels.Natalie Shares her experience with using LinkedIn as a marketing channel. She emphasizes on the need to only share unique quality content on the social media platform in order to gain loyal followers. The episode also discusses the effectiveness of traditional sales funnels for B2B companies with centralized buyers. It acknowledges that while some companies may still find success with traditional funnels, more and more people are becoming familiar with evaluating software on their own.Natalie Marcotullio is a highly experienced Head of Growth at Navattic, a cutting-edge technology company that empowers go-to-market teams to instantly create interactive product demos. With years of experience in growth marketing and product management, Natalie has played a critical role in driving Navattic's rapid growth and success.Tune into this episode to understand more about product-led growth, interactive demos, content marketing, and the importance of having a "yes" mentality in the startup world. Topics Thought Leadership on LinkedIn LinkedIn as a Testing and a Distributing Channel Is Email Marketing Truly Relevant?The Value of Having Unique Content Marketing on Different Social Media Platforms Scope of Head of Growth and Operations JobWhat does product-led growth mean?Interactive Demos for Engagement Vision for Content and SEOUsing Traditional Funnel products with centralized buyersBuyer Behavior in the Decline of Funnel EraOvercoming the Challenges of Using Interactive DemosGetting to Like SEO Career Growth Through Taking RisksShow Links Visit Navattic to check their interactive demo platformConnect with Natalie Marcotullio on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/