Building ABM Orchestrations and Marketing Teams from Scratch with Brandon Redlinger

Apr 12, 2023

01:12:00

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In today’s fast-paced digital age, many businesses and constantly looking for innovative ways to reach their target audience with the aim of growing their revenue and the business at large. Among the common department with the mandate of increasing the company’s sales are the ABM (Account-Based Marketing) and Demand Gen. But do many businesses understand the actual difference and relevance of the two departments?

Brandon is a skilled product marketer and exceptional leader with a deep understanding of driving growth and building a brand. He currently serves as the VP of Marketing at Crosschq and previously worked as the Senior Director of Product Marketing at revenue.io and also as the Head of Demand Gen at Demandbase.

In today’s new episode, we are joined by Brandon Redlinger to discuss in depth the differences, similarities, and reliance of ABM and Demand Gen in relation to their impact on the company. The episode further explores emerging marketing techniques such as the use of LinkedIn and Podcast channels.

This episode will not only teach you the right way of creating marketing campaigns, but it will also enlighten you on how to identify the best candidate when hiring. Tune in to enjoy the episode.

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