In today’s fast-paced digital age, many businesses and constantly looking for innovative ways to reach their target audience with the aim of growing their revenue and the business at large. Among the common department with the mandate of increasing the company’s sales are the ABM (Account-Based Marketing) and Demand Gen. But do many businesses understand the actual difference and relevance of the two departments? 

Brandon is a skilled product marketer and exceptional leader with a deep understanding of driving growth and building a brand. He currently serves as the VP of Marketing at Crosschq and previously worked as the Senior Director of Product Marketing at revenue.io and also as the Head of Demand Gen at Demandbase. 

In today’s new episode, we are joined by Brandon Redlinger to discuss in depth the differences, similarities, and reliance of ABM and Demand Gen in relation to their impact on the company. The episode further explores emerging marketing techniques such as the use of LinkedIn and Podcast channels. 

This episode will not only teach you the right way of creating marketing campaigns, but it will also enlighten you on how to identify the best candidate when hiring. Tune in to enjoy the episode. 

Topics

• The Superiority of Sales and Marketing Skills 
• Working in the ABM Roles
• Difference between ABM and Demand gen 
• Running a Successful ABM Campaign
• Beyond the Sales and Marketing Stage
• The Winning Strategy in ABM Campaigns 
• Evaluating the Various ABM Tools 
• Building a New from Scratch 
• How to Identify the Right Person to Hire
• The Real Value of LinkedIn
• Is Podcast the New Blog?

Show Links 

• Connect with Brandon Redlinger on LinkedIn and Twitter
• Connect with David Khim on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn and Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/