The Long Game

Joel Klettke on the Perfect Case Study, Why Process Matters, and Mindset Shifts to Tackle Fear and Uncertainty

Apr 28, 2023

01:07:04

As a business owner, you're probably juggling many things at any given moment. You're trying to keep up with the latest trends in your industry, keep your customers happy, and ensure that everyone on your team has what they need to do their job well.

But too often, these tasks are competing for your attention and are all important. You can't afford to let any one of these things fall through the cracks. But if you want to succeed, you need to remember that there's always more work to do. That means ensuring you're not just doing what needs to be done today; you're also thinking about how your business will grow tomorrow.

Case studies are focused on one specific client or customer. They explain how your company helped them reach their goals and how that has impacted their overall success as an organization or individual. If you want more clients but don't know where to start, then case studies are the perfect place for you! They show potential customers exactly what they'll get if they choose to work with your company, which makes it easier for them to decide whether or not they should hire someone like you.

In this episode, one of the co-founders of Be Omniscient, Alex Birkett, is joined by Joel Klettke, the founder @ Case Study Buddy | End-to-end case studies and video testimonials that sell for B2B, who shares deeply about his experiences in business marketing in case studies and how to put best case studies practices into your business to nature it effectively as it grows.

Topics

How Joel’s Mindset of Self-Reflection in Self-Management Has Shifted
Has Adding Constraints Forced the Idea of Being More Effective?
Ignoring Small Problems To Focus on Bigger Stuff Ahead of You
The Biggest Challenge in Making the Transition From Being Solo to a Business Owner
Maintaining the Path That Keeps the Business Fired Up
How To Get Successful Multiple Businesses
Joel’s Point of Realization in His Business
The Importance of Having a Homogeneous Process
Why Large Companies Struggle To Produce Case Studies
What Case Studies Really Entail in Business
How To Identify a Good Case Study
Importance of Looking for Value Beyond the Results
Holding On to Your Business
AI Content in Business Marketing

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