Defining Objective Content Quality Standards & Why Content Marketing is Cheesy with Margaret Jones (Airtable)

Welcome to another brand new episode of the Long Game Podcast. In this episode, we dive into the world of content quality and the processes involved in ensuring it. Alex Birkett and Margaret Jones share their insights on the topic, providing valuable tips and tricks for maintaining consistency and improving the overall quality of content produced.

Margaret suggests using checklists for different formats and areas of quality, such as brand voice and style guide, as well as regularly workshopping published content. This approach can help to maintain consistency and improve the overall quality of the content produced. She also shares their experience at a previous company where they aimed to produce the best content ever published on a topic. They used specific guidelines to achieve this goal, which resulted in high-quality content. However, they also acknowledge the potential for over-engineering processes and the importance of allowing for creativity.

The conversation also touches on different approaches to writing, synesthesia, and even basketball player Steph Curry's flow state- this example is used to stress the importance of constantly pushing oneself to improve and adapt, while also allowing for creativity and experimentation.

Overall, the conversation highlights the importance of quality control in content creation. By implementing processes and guidelines, content creators can ensure that their work meets the highest standards. So, if you want to learn more about content quality and how to improve it, tune in to this episode now!

Topics

• Improving Writing Skills
• Subjectivity of Taste and Objectivity of Writing
• Objective Editing
• Balancing individual and brand voices
• The Use of a Company’s Online Community 
• Creating a Content Strategy Focus
• Running a Quality Content Production Process
• Quality Content Checklist 
• Importance of allowing for creativity
• Why content marketing is dead 
• State of Cold Outbound

Show Links 

• Check out Airtable
• Connect with Margaret Jones on LinkedIn and Twitter
• Connect with Alex Birkett on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here:

https://beomniscient.com/podcast/