2min chapter

The Long Game cover image

Defining Objective Content Quality Standards & Why Content Marketing is Cheesy with Margaret Jones (Airtable)

The Long Game

CHAPTER

How to Overengineer a Brief

"I see a lot of people do that way over engineer the brief where it's like, you did all the research. Now, just use an AI tool," she says. "It gives me zero wiggle room and I'm like, I'm not going to." She once had unbeknownst to her, someone else was spying on her in Google Docs. 'She watched me like rearrange stuff for like an hour and a half'

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