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Defining Objective Content Quality Standards & Why Content Marketing is Cheesy with Margaret Jones (Airtable)

The Long Game

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How to Balance Your Brand Voice and Air Table Voice

How do you balance that out when you're writing for a brand and presumably in a brand voice, though? Like if I'm writing for air table, I'm not necessarily going to have probably the brand voice. That's very much on my mind. But this question of like kind of like individual personalities or like individual brands within brands is really interesting.

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