Introduction

Alex Burkett talks with Margaret Jones, head of content at Airtable. She explains how to define what good quality content actually means. We also talk about her contrarian views and why content marketing is dead.

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Episode notes

Welcome to another brand new episode of the Long Game Podcast. In this episode, we dive into the world of content quality and the processes involved in ensuring it. Alex Birkett and Margaret Jones share their insights on the topic, providing valuable tips and tricks for maintaining consistency and improving the overall quality of content produced.

Margaret suggests using checklists for different formats and areas of quality, such as brand voice and style guide, as well as regularly workshopping published content. This approach can help to maintain consistency and improve the overall quality of the content produced. She also shares their experience at a previous company where they aimed to produce the best content ever published on a topic. They used specific guidelines to achieve this goal, which resulted in high-quality content. However, they also acknowledge the potential for over-engineering processes and the importance of allowing for creativity.

The conversation also touches on different approaches to writing, synesthesia, and even basketball player Steph Curry's flow state- this example is used to stress the importance of constantly pushing oneself to improve and adapt, while also allowing for creativity and experimentation.

Overall, the conversation highlights the importance of quality control in content creation. By implementing processes and guidelines, content creators can ensure that their work meets the highest standards. So, if you want to learn more about content quality and how to improve it, tune in to this episode now!

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