The Long Game Natalie Marcotullio on the "Pass Me The Ball" Mindset and Strategic Tradeoffs in Startup Growth
There are many marketing channels and choosing the best for your company requires proper research. In this brand-new episode, we are joined by Natalie Marcotullio to discuss need for focus and prioritization in marketing efforts and the importance of understanding different marketing channels.
Natalie Shares her experience with using LinkedIn as a marketing channel. She emphasizes on the need to only share unique quality content on the social media platform in order to gain loyal followers.
The episode also discusses the effectiveness of traditional sales funnels for B2B companies with centralized buyers. It acknowledges that while some companies may still find success with traditional funnels, more and more people are becoming familiar with evaluating software on their own.
Natalie Marcotullio is a highly experienced Head of Growth at Navattic, a cutting-edge technology company that empowers go-to-market teams to instantly create interactive product demos. With years of experience in growth marketing and product management, Natalie has played a critical role in driving Navattic's rapid growth and success.
Tune into this episode to understand more about product-led growth, interactive demos, content marketing, and the importance of having a "yes" mentality in the startup world.
Topics
- Thought Leadership on LinkedIn
- LinkedIn as a Testing and a Distributing Channel
- Is Email Marketing Truly Relevant?
- The Value of Having Unique Content
- Marketing on Different Social Media Platforms
- Scope of Head of Growth and Operations Job
- What does product-led growth mean?
- Interactive Demos for Engagement
- Vision for Content and SEO
- Using Traditional Funnel products with centralized buyers
- Buyer Behavior in the Decline of Funnel Era
- Overcoming the Challenges of Using Interactive Demos
- Getting to Like SEO
- Career Growth Through Taking Risks
Show Links
- Visit Navattic to check their interactive demo platform
- Connect with Natalie Marcotullio on LinkedIn
- Connect with Alex Birkett on LinkedIn and Twitter
- Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/