A marketing strategy is a plan for how you'll market your product. It includes the target audience, goals, and tactics you'll use to reach those goals. Marketing strategy is important because it helps you think about the place of your product or service in the market. Marketing strategy helps you consider how to position your brand and how customers will perceive it. It also helps you think about your ideal customer and how to reach them.

In this amazing episode, the three co-founders of Be Omniscient, Allie Decker, David Khim, and Alex Birkett, share some powerful insights on how important marketing strategies are important, especially when they are done with the right strategy and in the right way. These three expert marketing strategists also shed more light on their thoughts on why the right content marketing will lead to the success of your company. Listen carefully as this episode will expound more on the right content marketing strategies and how to implement them in your company.

Topics

• The Importance of Having a Plan
• The Content Strategy Document
• The Work of a Product Marketer
• Getting Close to Customers With Case Studies
• The Foundation of Your Company in Marketing
• The Value of High-Volume Search Keywords
• Marketing Is All About Timing and Trusting Your Audience
• Cargo Cult Phenomenon of Copy
• The Hard Stuff Is Not Crowded
• Using Your Strength To Find the Sweet Spot in Marketing

Show Links

• Visit Omniscient Digital for more amazing podcast content
• Connect with Allie Decker on LinkedIn and Twitter
• Connect with David Khim on LinkedIn and Twitter
• Connect with Alex Birkett on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn and Twitter

What is Kitchen Side?

One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.

You understand how things look from the inside and how that differs from the outside.

You understand how the sausage is made. 

As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.

We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/