The Long Game

The purpose of a presentation is typically to convey information, ideas, or perspectives to an audience, and the better the presentation, the more effective it is likely to be in achieving its objectives. A great presentation is one that engages the audience, holds their attention, and effectively communicates the intended message. In this new episode, we are joined by Sarah Kiefer, a marketing guru and currently serving as the Chief Marketing Officer at Pitch. Sarah discusses the essence of good presentation across various uses, including at the startup level and in well-established companies. She also discusses the factors contributing to a great presentation, including the quality of the content, the clarity and coherence of the delivery, the visual aids used to support the presentation, and how Pitch simplified all these factors for the users. Sarah Kiefer is a sales and marketing specialist with more than 10 years of experience. She has previously served as the Global Director, Enterprise Marketing, Spotify Advertising at Spotify, and Director of Sales Development at Ooyala, among other roles and companies. She holds a First Class Honors Degree in French and German Literature and an MBA from Stanford Graduate School of Business. This episode is for everyone who wants to improve their presentation skills and be better at persuasion. Tune in to learn and enjoy content from the guru. TopicsKey Career-growth milestonesWhat Makes a Great Presentation?Presentation Tips for FoundersPresenting your Vision and Plan in an InterviewPricing and Packaging of a ProductData Management ToolsBuilding a Sustainable Culture in a Remote Work CompanyManaging and Maintaining Company DocumentsInteresting Skills Marketers Should LearnCompany BrandingBalancing Between Work and Personal LifeShow Links Visit Pitch to learn and access more amazing presentation tips and templatesConnect with Sara Kiefer on LinkedIn and TwitterConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In today's hyper-connected world, businesses are in constant competition to stand out and attract new customers. In order to achieve this, companies have to offer a unique and exceptional experience to their customers. This is where customer experience (CX) comes into play. A good CX can make all the difference in creating a loyal customer base and increasing sales.Tune into this conversation to learn more about customer experience and its importance in the growth of the company. In this new episode, our Co-founder, David Khim, is joined by Gaurav Vohra, a Growth & Analytics Leader, Startup Advisor, and Founding Team Member at Superhuman. He has previously worked at Oliver Wyman as the Lab Associate and before that, he had served the same company for more than three years in various capacities. He has also worked as a Sales Analyst at Red Gate Software Company. Apart from serving as the Head of Product Growth at Superhuman, Gaurav offers consulting services to other companies on a contractual basis. Throughout this episode, Gaurav discusses several topics, including the importance of onboarding customers, gaining essential skills, and using less budget in company marketing. He stresses on the relevance of physically onboarding customers as through this way, customers are able to connect with the company at a human level and also learn the easiest ways of using the product. Gaurav further emphasizes the importance of creating an amazing customer experience as the core of any growth strategy and draws inspiration from companies like Zappos and Amazon. He also talks about the benefits of working with a sibling and the importance of building long-lasting relationships in the workplace.Topics Transitioning from Management Consulting to Tech Competition in the Email Space Gaining Impactful Overlapping SkillsOnboarding the Right CustomersImportance of Customer Onboarding Process How to Launch a Company Changing Landscape of Tech Industry Hype and MarketingDoing More with Less in Marketing Co-founding with a Sibling Show Links Visit Superhuman to experience improved email interaction Connect with Gaurav Vohra on LinkedIn and TwitterConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In today’s fast-paced digital age, many businesses and constantly looking for innovative ways to reach their target audience with the aim of growing their revenue and the business at large. Among the common department with the mandate of increasing the company’s sales are the ABM (Account-Based Marketing) and Demand Gen. But do many businesses understand the actual difference and relevance of the two departments? Brandon is a skilled product marketer and exceptional leader with a deep understanding of driving growth and building a brand. He currently serves as the VP of Marketing at Crosschq and previously worked as the Senior Director of Product Marketing at revenue.io and also as the Head of Demand Gen at Demandbase. In today’s new episode, we are joined by Brandon Redlinger to discuss in depth the differences, similarities, and reliance of ABM and Demand Gen in relation to their impact on the company. The episode further explores emerging marketing techniques such as the use of LinkedIn and Podcast channels. This episode will not only teach you the right way of creating marketing campaigns, but it will also enlighten you on how to identify the best candidate when hiring. Tune in to enjoy the episode. TopicsThe Superiority of Sales and Marketing Skills Working in the ABM RolesDifference between ABM and Demand gen Running a Successful ABM CampaignBeyond the Sales and Marketing StageThe Winning Strategy in ABM Campaigns Evaluating the Various ABM Tools Building a New from Scratch How to Identify the Right Person to HireThe Real Value of LinkedInIs Podcast the New Blog?Show Links Connect with Brandon Redlinger on LinkedIn and TwitterConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn and TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Podcasting has become an increasingly popular medium for people and companies to share their thoughts, ideas, and stories with a global audience. With the rise of platforms like Spotify, Apple Podcasts, and Google Podcasts, it has become easier than ever to create and distribute your own podcast. However, producing a podcast that is engaging, informative, and professionally crafted requires more than just recording your voice and hitting the upload button.In this brand new episode, we are joined by our Growth Content Marketer, Karissa Barcelo, to discuss in length and depth, the process of podcast production. Throughout the episode, Karissa shares invaluable lessons on how to identify a suitable guest, prepare for the podcast interview, and the process of publishing the episode. Whether you're a seasoned podcaster or just starting out, this guide will provide you with the tools and tips you need to produce high-quality podcasts that keep your audience coming back for more.TopicsAchieving Results on SpotifyProduction Experience in Podcasting Unique Podcasting Styles of the Three Omniscient Digital Co-founders Conducting a Podcast Interview ResearchPre-podcast-interview Preparation The Most Difficult Part of Podcast Production New and Creative Podcast Production Ideas Embracing different formats of podcastsBuilding Skills through Podcasting Tips for Starting a PodcastShow Links Connect with Karissa Barcelo on LinkedIn, Instagram, and FacebookConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automation, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

AI is no longer as futuristic as it used to be, it is now real and the major buzzword in the marketing industry. AI is constantly used to generate content of many forms, including social media posts, emails, articles, and artistic images. It is therefore no doubt that AI content generators cannot be ignored anymore. In this episode, Allie Decker is joined by Krista Doyle of Jasper to discuss the usage and implications of AI content generators. As a constant user of Jasper AI tool, Krista shares her experience and how best to utilize the new technology. She further discusses the google ranking implications of publishing AI content, and how to avoid such consequences. Krista Doyle is a talented writer and content creator, known for her dynamic and engaging work across various mediums. She is currently a content strategist at Jasper.ai, a leading provider of AI-powered customer service solutions.With years of experience in the content creation industry, Krista has established herself as a leader in her field. She has previously served as the Marketing Manager, Content & Web Strategy at Twitter. She has also served in other companies including Nearby (Acquired by Twitter), Outdoorsy, Aceable, and IKO Brands among others.Besides the enthusiastic talk on AI, Allie, and Krista discuss life outside work and how side projects help increase one’s daily productivity. TopicsScaling from Individual to Enterprise UseMaximizing The Full Potential of Jasper AI Content GeneratorUsing AI to Edit ContentWhat Are Some of the Biggest Arguments Against AI?Should Companies Publish First Drafts of AI Generated Content?Building Day-To-Day Confidence Using Side ProjectsDemystifying AI MythsSimple Content Is the BestShow LinksVisit Jasper.aiConnect with Krista Doyle on LinkedIn, and  TwitterConnect with Allie Decke on LinkedIn, and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Building a company from scratch can be a stressful task as it entails various complex processes including coming up with the actual product, seeking funding, and marketing the product. This new episode seeks to inform the audience on how to grow a company, market it well through the appropriate channels, and maintaining the motivation to work on the company. Our today’s guest is Daryna Kulya, an expert in product management and creation of products from scratch to full-fledged capacity. She shares her experience on how she started a company in a complex industry, managed to secure funding, and build proper marketing avenues for it. Tune into this episode to learn more about Daryna’s experience.Topics Value of getting out of the Comfort Zone Role of consultancy experience in shaping a careerBuilding a VOIP Product Differentiating from Competitors Leveraging the strength of the community on social mediaRelationships with Social Media Community OwnersChoosing between offering services on a Freemium or Free Trial Basis Consumer Vs. Business Challenges of Building a Business Role Delegation Maintaining mental health through proper work-life balance Building a company with your spouse Prioritizing Tasks in a Start-UpShow Links Visit OpenPhone to learn more about themConnect with Daryna Kulya on LinkedIn and TwitterConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Proper leadership skills are pivotal in the growth of the company and the accomplishment of any set goals. While there are many leadership styles often highlighted on numerous web pages, few are backed by factual information and real-time data. This episode seeks to understand the underlying unconventional, yet proven leadership thoughts that can spearhead the growth of a company. Our guest today is Benyamin Elias, an experienced marketing professional with a passion for helping businesses grow and succeed. Currently serving as the Vice President of Marketing at Podia, a leading online platform for creators, Benyamin is responsible for overseeing the company's marketing strategy and execution.Benyamin's expertise spans a range of marketing disciplines, including branding, content marketing, social media, email marketing, and digital advertising. He has a proven track record of success in developing and executing marketing campaigns that deliver results.Throughout the episode, Benyamin shares invaluable leadership and marketing lessons that he has learned on his career journey. Some of the notable topics he discusses include choosing between processes and systems, how to do away with inappropriate systems, and implementing the proper psychology in management. TopicsBest Marketing Book for EveryoneContent Marketing ChallengesInvolving the team in Accomplishing a specific projectThe efficiency of a team Versus that of an IndividualThe Psychology of ManagementAre processes always necessary?Process Vs System Setting the minimum viable processShould quality supersede the meaning of the content?Unlocking the unnecessary processes in the CompanyOverrated and Underrated Marketing Career Growth PerspectivesShow LinksVisit PodiaConnect with Benyamin Elias on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn and TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Throughout the history of modern civilization, marketing has consistently proven to be a critical pillar in the growth of any successful business. The emergence of digital marketing, in particular, has led to a proliferation of new marketing ideas and strategies. This episode focuses on the need for a diversified, strong marketing portfolio to improve brand awareness and increase company leads. Our distinguished guest for today is Joei Chan, the Director of Brand and Marketing at 360Learning. She will share her journey in the content creation and marketing field, as well as the invaluable lessons she has acquired along the way.Joei Chan is a highly accomplished marketing professional with a wealth of experience in developing and executing successful branding and content strategies. As the Director of Brand and Content at 360Learning, Joei is responsible for leading the company's marketing efforts, with a focus on driving growth and increasing brand awareness.Joei Chan further discusses the importance of understanding the scope of work before making hiring. As she says, you need to understand the result you want so that the new hire can assist in answering the “how” question. TopicsTrying new ideas Setting Milestones for Company GrowthInter-departmental dependency Creating a Marketing PortfolioDoing the hard thingsBuilding an effective teamMarketing in the age of AI Show LinksCheck out 360LearningConnect with Joei Chan on LinkedInConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Content marketers rarely make it to the CEO position of a company. Devin Bramhall is one of the few content marketers who beat all odds to cling to the coveted C-suit top positionDevin is a marketing advisor with over 15 years of B2B marketing and leadership experience at startups and agencies. She is the former CEO of Animalz, the leading content marketing agency for B2B SaaS companies, where she 3x'd revenue in two years. She has also served as an Executive Director of Boston Content where she assisted in the building of a vibrant community of content marketers in Boston. In this episode, Devin shares her thoughts on matters of leadership in relation to content marketing. With her rich leadership experience, Devin selflessly discusses the biggest mistakes she made as a leader, and the lessons she learned from the mistakes. If you are looking for nuggets on how to grow your career as a content marketer, then this episode is for you. Tune in and enjoyTopicsLife-Changing Career Milestones Does the Job Title Matter?Impact of Vision on Company Growth The Counter-productivity of Empathy DEI in AgenciesThe Future of Content Marketing in the Age of Generative AIMarketing Strategy for B2B Companies Power of Self-MotivationShow LinksConnect with Devin Bramhall on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn and Twitter Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Although content creation and content marketing may be defined differently, they both have the same ultimate goal- to drive traffic and conversion. In this episode, the three co-founders of Omniscient Digital, Allie Decker, David Khim, and Alex Birkett, come together to discuss the ideal ways of content creation and marketing. As experts in content creation and marketing, the trio share invaluable information and thoughts on the use of internal company influences as opposed to the conventional hiring of external ones. Allie, David, and Alex also weigh into the controversial debate on the impact of content marketers in companies. This discussion offers insightful information that will propel personal and company growth in content creation. Grab your drink as you enjoy the episode.  TopicsThe Creation of Internal Content Marketers Individuals Vs the CompanyUsing AI Tools for Content CreationCan AI Beat Human Writers?The Vanity Content Measuring Metrics The Long Term Goal of SEO ContentDealing with BurnoutBuilding in public Marketing TechniqueShow Links Visit Omniscient Digital for more amazing podcast contentConnect with Allie Decker on LinkedIn and TwitterConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn and TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/