Big Bets in B2B Marketing, Leveling Up the Content Profession, and Building a Marketing Team During the Pandemic with Joei Chan

Mar 24, 2023

59:03

forum

Ask episode

view_agenda

Chapters

auto_awesome

Transcript

info_circle

Episode notes

Throughout the history of modern civilization, marketing has consistently proven to be a critical pillar in the growth of any successful business. The emergence of digital marketing, in particular, has led to a proliferation of new marketing ideas and strategies.

This episode focuses on the need for a diversified, strong marketing portfolio to improve brand awareness and increase company leads. Our distinguished guest for today is Joei Chan, the Director of Brand and Marketing at 360Learning. She will share her journey in the content creation and marketing field, as well as the invaluable lessons she has acquired along the way.

Joei Chan is a highly accomplished marketing professional with a wealth of experience in developing and executing successful branding and content strategies. As the Director of Brand and Content at 360Learning, Joei is responsible for leading the company's marketing efforts, with a focus on driving growth and increasing brand awareness.

Joei Chan further discusses the importance of understanding the scope of work before making hiring. As she says, you need to understand the result you want so that the new hire can assist in answering the “how” question.

Topics