Building a company from scratch can be a stressful task as it entails various complex processes including coming up with the actual product, seeking funding, and marketing the product. This new episode seeks to inform the audience on how to grow a company, market it well through the appropriate channels, and maintaining the motivation to work on the company. 

Our today’s guest is Daryna Kulya, an expert in product management and creation of products from scratch to full-fledged capacity. She shares her experience on how she started a company in a complex industry, managed to secure funding, and build proper marketing avenues for it. Tune into this episode to learn more about Daryna’s experience.

Topics 

• Value of getting out of the Comfort Zone 
• Role of consultancy experience in shaping a career
• Building a VOIP Product 
• Differentiating from Competitors 
• Leveraging the strength of the community on social media
• Relationships with Social Media Community Owners
• Choosing between offering services on a Freemium or Free Trial Basis 
• Consumer Vs. Business 
• Challenges of Building a Business 
• Role Delegation 
• Maintaining mental health through proper work-life balance 
• Building a company with your spouse 
• Prioritizing Tasks in a Start-Up

Show Links 

• Visit OpenPhone to learn more about them
• Connect with Daryna Kulya on LinkedIn and Twitter
• Connect with David Khim on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/