The Long Game Growing Superhuman with Love-First Word of Mouth and Marketing During a Recession
In today's hyper-connected world, businesses are in constant competition to stand out and attract new customers. In order to achieve this, companies have to offer a unique and exceptional experience to their customers. This is where customer experience (CX) comes into play. A good CX can make all the difference in creating a loyal customer base and increasing sales.
Tune into this conversation to learn more about customer experience and its importance in the growth of the company.
In this new episode, our Co-founder, David Khim, is joined by Gaurav Vohra, a Growth & Analytics Leader, Startup Advisor, and Founding Team Member at Superhuman. He has previously worked at Oliver Wyman as the Lab Associate and before that, he had served the same company for more than three years in various capacities. He has also worked as a Sales Analyst at Red Gate Software Company. Apart from serving as the Head of Product Growth at Superhuman, Gaurav offers consulting services to other companies on a contractual basis.
Throughout this episode, Gaurav discusses several topics, including the importance of onboarding customers, gaining essential skills, and using less budget in company marketing. He stresses on the relevance of physically onboarding customers as through this way, customers are able to connect with the company at a human level and also learn the easiest ways of using the product.
Gaurav further emphasizes the importance of creating an amazing customer experience as the core of any growth strategy and draws inspiration from companies like Zappos and Amazon. He also talks about the benefits of working with a sibling and the importance of building long-lasting relationships in the workplace.
Topics
- Transitioning from Management Consulting to Tech
- Competition in the Email Space
- Gaining Impactful Overlapping Skills
- Onboarding the Right Customers
- Importance of Customer Onboarding Process
- How to Launch a Company
- Changing Landscape of Tech Industry Hype and Marketing
- Doing More with Less in Marketing
- Co-founding with a Sibling
Show Links
- Visit Superhuman to experience improved email interaction
- Connect with Gaurav Vohra on LinkedIn and Twitter
- Connect with David Khim on LinkedIn and Twitter
- Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/