Social Pros Podcast

Phil M Jones, President and CEO of Philmjones International, joins the Social Pros Podcast to discuss ways to create more successful opportunities through conversation.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How to motivate people better Why creating mental images for customers is so powerful How to relate to a customer to open the opportunity to make a recommendation How to create “just one more thing” moments How to create opportunities with questions   Resources The Complete Guide to Social Media for B2B Marketers Brandwatch HYP3R Exactly What to Say: The Magic Words for Influence and Impact Exactly How to Sell: The Sales Guide for Non-Sales Professionals   Visit SocialPros.com for more insights from your favorite social media marketers.

Joey Coleman, Chief Experience Composer at Design Symphony, joins the Social Pros Podcast to discuss ways to drastically improve customer retention through social media.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why most businesses focus more on customer acquisition rather than retention Why modern customers are seemingly less loyal than in the past Why the human touch is so crucial How to use social to improve customer retention   Resources The Complete Guide to Social Media for B2B Marketers HYP3R Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days   Visit SocialPros.com for more insights from your favorite social media marketers.  

Dooley Tombras, EVP, The Tombras Group, joins the Social Pros Podcast to discuss raising the standard of creative content to increase sales.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.ly/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why the current marketing landscape is beneficial for an agency Why engagement metrics are “soft metrics” Why creative content translates into more sales How to find the best social media community managers   Resources The Complete Guide to Social Media for B2B Marketers HYP3R The Tombras Group   Visit SocialPros.com for more insights from your favorite social media marketers.  

Phil Moad, Digital Marketing Lead at Calgary Stampede, joins the Social Pros Podcast to discuss promoting large scale events and the important role of volunteers.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How to balance social marketing for a major annual event vs year round events How to be intentional with social to encourage organic engagement How to build an active community around your organization How to augment staff and volunteers for large scale events How to use social to gauge audience sentiment towards your organization   Resources Calgary Stampede Website, Twitter, Instagram, Facebook The Complete Guide to Social Media for B2B Marketers HYP3R   Visit SocialPros.com for more insights from your favorite social media marketers.

Jorgen Sundberg, Employer Brand Consultant & CEO at Link Humans, joins the Social Pros Podcast to discuss the important role of your employees in social media.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why brand value is important for potential employees How companies can use social to portray life inside the company to potential employees Why B2C companies should have separate social channels for employer branding How to encourage employees to tell stories Why employer rating services like Glassdoor and Indeed are important   Resources Link Humans Employee Advocacy: The Ultimate Handbook Employer Brand Index Employer Branding Podcast Dynamic Signal and Hearsay Systems Advisor Social Glassdoor and Indeed   Visit SocialPros.com for more insights from your favorite social media marketers.

Lisa Kalner Williams, Product Marketing Manager at Agorapulse, joins the Social Pros Podcast to discuss using the scientific method to test social marketing experiments.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why anecdotes do not equal data Why effective ideas can become ineffective and vice versa over time in social Why captioning is so important with video How Instagram stories have become the place for authenticity   Resources Social Media Lab   Visit SocialPros.com for more insights from your favorite social media marketers.

George B. Thomas, Hubspot and Inbound Trainer at IMPACT, joins the Social Pros Podcast to discuss how to make better, more intentional social videos.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why being good on camera can be a learned skill How to balance production value with live video How to develop a good presence on camera Why social content doesn’t always need to lead back to your business’ website Why captions are so important What to do with Facebook live videos once you’re no longer “live”   Resources Camtasia   Visit SocialPros.com for more insights from your favorite social media marketers.

Chris Ducker, founder of Youpreneur, joins the Social Pros Podcast to discuss building a business around your personal brand.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode What it means to have a personal brand and build your business around it Why a background in sales is an advantage but not a necessity How your business can become someone’s favorite How to balance automation with personal, human interactions   Resources Youpreneur Rise of the Youpreneur   Visit SocialPros.com for more insights from your favorite social media marketers.

In this special episode of the Social Pros Podcast, Jay and Adam speak with a wide range of authors, podcasters, and former co-hosts to discuss how they build businesses through social media and beyond.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Shama Hyder — Founder and CEO at Zen Media Mark Schaefer — Executive Director at Schaefer Marketing Solutions LLC Eric Boggs — CEO at RevBoss Jeffrey Rohrs — Chief Marketing Officer at Yext Jess Ostroff — Director of Calm at Don’t Panic Management Randy Frisch — Co-Founder, CMO, and President at Uberflip Dan Gingass — Vice President, Strategic Group at Persado Nick Cicero — Founder and CEO at Delmondo Joey Coleman — Chief Experience Composer at Design Symphony   Visit SocialPros.com for more insights from your favorite social media marketers.

In this special episode of the Social Pros Podcast, Jay and Adam speak with a wide range of guests to discuss the importance of social and where it might be heading in the coming year.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Mark Josephson — CEO at Bitly Kriti Kapoor — Head of Social Customer Care at Microsoft Tim Washer — Keynote Speaker/Event Emcee/PowerPoint Comedian at Ridiculous Media Kelley O’Brien — Director of Interactive, Digital, Social at Krispy Kreme Laurie Meacham — Manager Customer Commitment at JetBlue Airways Brooks Thomas — Social Business Advisor at Southwest Airlines Visit SocialPros.com for more insights from your favorite social media marketers.