Social Pros Podcast

Ted Fay, Vice President of Digital Marketing at ACCO Brands, joins the Social Pros Podcast to discuss how a century old brand builds a social presence from scratch in 2018.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How to build loyalty for multiple brands under the same company How to build a social presence as a historic brand How to gauge “return on influence” How social can augment other forms of direct marketing   Resources At A Glance (Use promo code SOCIALPROS) Salesforce ICUC Visit SocialPros.com for more insights from your favorite social media marketers.

Matthew Thompson, Social Media Manager at Lids, joins the Social Pros Podcast to discuss the way Lids engages with an audience as polarized as sports fans and how social is the frontline of business today.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How to engage multiple local and very polarized audiences How to balance event-based advertising with evergreen content How to structure customer care between the social team and customer service Why online sales may be shifting from Facebook to Instagram How to integrate email with social campaigns   Resources The Complete Guide to Social Media for B2B from Salesforce Brandwatch Visit SocialPros.com for more insights from your favorite social media marketers.

Melonie Dodaro, Author and CEO of Top Dog Social Media, discusses using LinkedIn as a tool to build relationships and secure sales. They cover the evolution of LinkedIn, the Link Method for generating new leads, measuring social selling effectiveness, building authority on LinkedIn profiles, and the power of vulnerability in social media.

Priest Willis, Sr Global Performance Partnerships Marketing Manager at Lenovo, joins the Social Pros Podcast to discuss having an effective affiliate marketing program and turning influencers into long term affiliates.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode What makes a good affiliate How affiliate networks work The difference between affiliates and influencers How to track the effectiveness of an affiliate program Why some platforms are more or less effective How to turn influencers into affiliates   Resources The Complete Guide to Social Media for B2B from Salesforce Brandwatch How Lenovo is Moving Beyond Last-Click Attribution   Visit SocialPros.com for more insights from your favorite social media marketers.

Chuck Hemann, Head of Analytics at W2O Group, joins the Social Pros Podcast to discuss the current state of social analytics and where it is heading.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why it is becoming more important to combine social data with other data sources Why having a Twitter-centric approach to data listening can be misleading How to expand your scope of data as a social media practitioner How strategy and analytics roles are becoming more blended   Resources Brandwatch Rev The Complete Guide to Social Media for B2B from Salesforce Visit SocialPros.com for more insights from your favorite social media marketers.

Will McInnes, Chief Marketing Officer at Brandwatch, joins the Social Pros Podcast to discuss the current state of social listening and how businesses should respond to data.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why the data itself is not the most important part of social listening Why there are still plenty of sources for social data even though some platforms are not open to providing data How the increasing diversity of new media is affecting social listening Why brand outrage has increased and how it is affecting the way businesses respond to customers   Resources Brandwatch HYP3R The Complete Guide to Social Media for B2B from Salesforce Culture Shock: A Handbook for 21st Century Business   Visit SocialPros.com for more insights from your favorite social media marketers.  

Mikael Dia, CEO/Founder of Funnelytics, joins the Social Pros Podcast to discuss meaningful analytics and using that data to build a loyal community.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why it is often difficult for businesses to break down which advertising efforts are working Why first/last click attributions are not effective measurements How to use Funnelytics to optimize your funnel What separates a good business from someone just selling a product How to connect with your customers while providing business value   Resources The Complete Guide to Social Media for B2B from Salesforce ICUC Brandwatch Funnelytics   Visit SocialPros.com for more insights from your favorite social media marketers.

Sarah O’Grady, Head of Global Social Strategy at Lenovo, joins the Social Pros Podcast to discuss taking risks with content and turning employees into advocates.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How to turn employees into advocates by getting them involved in marketing campaigns Why the era of Facebook may be ending and giving way to Linkedin for content Why Twitter and Facebook are still the primary platforms for customer care Why fewer but bigger pieces of content is better than more content   Resources The Complete Guide to Social Media for B2B from Salesforce Techsmith Brandwatch   Visit SocialPros.com for more insights from your favorite social media marketers.

Nick Westergaard, Author and Chief Brand Strategist at Brand Driven Digital, joins the Social Pros Podcast to discuss all things branding and why it is so much more than a marketing term.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why good branding will help you break through the noise Why your branding is more than design How to balance control over your brand vs how your audience defines it Why social media may be shifting from storytelling to direct selling Why branding should be bigger than just marketing   Resources The Complete Guide to Social Media for B2B from Salesforce Techsmith Brandwatch   Visit SocialPros.com for more insights from your favorite social media marketers.

Eric SanInocencio, Senior Director of Social Media for the Houston Texans, joins the Social Pros Podcast to discuss getting the most out of limited opportunities for content.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How to maximize limited opportunities to create year-round content How to determine the best content for various social platforms How to balance specializations with collaboration on a large team How to determine if a response adds value to the conversation How to interact with specific audiences through geofencing   Resources The Complete Guide to Social Media for B2B from Salesforce Brandwatch HYP3R   Visit SocialPros.com for more insights from your favorite social media marketers.