

Why LinkedIn Is Not Your Resume
Jun 15, 2018
Melonie Dodaro, Author and CEO of Top Dog Social Media, discusses using LinkedIn as a tool to build relationships and secure sales. They cover the evolution of LinkedIn, the Link Method for generating new leads, measuring social selling effectiveness, building authority on LinkedIn profiles, and the power of vulnerability in social media.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 5min
The Evolution of LinkedIn and the Future of the Platform
04:38 • 19min
The Link Method: Generating New Leads on LinkedIn
23:12 • 17min
Measuring the Effectiveness of Social Selling on LinkedIn
40:27 • 4min
Building Authority and Engagement on LinkedIn Profiles
44:22 • 5min
The Journey of Finding My Father through Social Media
49:12 • 4min
The Power of Vulnerability and Authenticity in Social Media
53:41 • 5min